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The Avengers Smash Opening Weekend
By: Michael Lindquist
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Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s 'The Avengers' smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and Nick Fury (Samuel L. Jackson) began stirring anticipation for an Avengers initiative in the original Iron Man (2008). 

Over the past 10 years, comic book movies have been extremely successful at the box office. The Spider Man trilogy made over $3.5 million in its opening weekends. Christopher Nolan’s 'The Dark Knight' made its mark with nearly $1.6 million during its first weekend. Other than vigilantes in tights, what do all of these movies have in common?

The various superhero movies have done a terrific job promoting their films. Cross-promotional campaigns, viral movie trailers, and generating buzz through social media have become the norm. Many of the films have released sequels that were equally successful or better. Spider Man, X-Men, Batman, and several other Hollywood heroes have left us with memorable experiences. Until Christopher Nolan’s 'The Dark Knight Rises' is released in July, 'The Avengers' will stand alone as the biggest box office hit in Hollywood history.

The Avengers film offers more than BOOMs, POWs, and special effects. The script is brilliant, and the dialogue is absolutely hilarious. One hero that has not been as successful at the box office redeemed himself and stole the show. The Incredible Hulk, now on its third Dr. David Banner, was most recently played by Mark Ruffalo. The Hulk’s physical comedy in the film had audiences bursting with laughter, and the Avengers team treated Hulk like a beloved pet. 

Good word of mouth quickly spread throughout the social media world about 'The Avengers.' Sunday’s audience was just as packed as the midnight premier. From Facebook posts to Twitter reviews, all of them were telling others to go out and see the movie. You can’t ask for better PR than that!

Marvel’s 'The Avengers' demonstrated how anticipation and good promotion can be a beautiful concoction for success. It seems that box office records have been broken annually, and 'The Dark Knight Rises' may dethrone 'The Avengers' in a few months, but the journey is not over. When films experience this kind of success, it would be ridiculous not to follow up with an Avengers 2. There is already talk about an Iron Man 3 and Thor 2, so the superhero fans will have their fill. Allow me to continue to fuel the success of 'The Avengers' by saying that if you haven’t seen the film, I absolutely insist you go see it.


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About the Author
Michael Lindquist has a strong passion for art, entertainment, and advertising. As a child, he learned it was okay to color outside the lines, because the lines only restrict your creativity and imagination. Find him online here.
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