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Slides for Ethical Awareness Wherever PR Is Practiced
By: Doug Bedell
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We're ending the week on a high note, by providing guidance from Mark McClennan, of Schwartz MSL, on sharpening ethical awareness under PR time pressures. Mark gave this keynote presentation on "Public Relations: Training Your Ethical Mind" recently at the state PR conference in Alabama, organized by the Public Relations Council of Alabama. His "four takeaways" deserve fealty wherever PR is practiced, namely, everywhere.

They come down to instilling ethical awareness throughout organizations. With that sort of commitment, right-minded decisions come more readily. "An ethical decision may not always guarantee success," Mark advises, "but an unethical one leads to long term failure." His slides can be extremely helpful in getting things right.   

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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