TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Services Without Savoir-Faire
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Sometimes it takes a quality professional (that is, a pro in the quality movement) to call-out public relations failings, and really stupid ones at that. Akhilesh Gulati, a Six Sigma Master Black Belt on Quality Digest, does that in his post "Service Industries Just Don't Get It!" "Nickel and diming" on bottles of water and non-nutritious menus are examples from the hospitality industry. But Akhilesh roams farther, into e-commerce and insurance transactions. Why don't some business folks pay heed to what they're doing? It's PR's role to call them to account, if they care about doing things well. 


Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top