PR With a Social Vision

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By: Doug Bedell

Gwen McKinney has built a boutique Washington, D.C., PR firm around a vision of public interest PR. Starting three decades ago as a reporter for The Philadelphia Tribune, she's been an advocate for social causes. Now her firm, McKinney & Associates, has clients like the NAACP Legal Defense Fund, the AFL-CIO, and the Robert Wood Johnson Foundation. And Gwen and her associates are telling their story in a new book, "Voice Matters: An Anthology of Public Relations With a Conscience." Check it out for insight into how this niche firm grew.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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