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Neuroscience: Getting Creative With Jonah Lehrer
By: Doug Bedell
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Here's a subject we'd like to be doing more with: creativity in public relations. Ideas don't "just happen;" if they seem to, they've likely been prompted by prior mental activity. On its Research Conversations blog, the Institute for Public Relations (IPR) introduces neuroscience writer Jonah Lehrer on creativity.

Lehrer has a new book, "Imagine: How Creativity Works." But wait till you see his Web page! It's got prompts to Jonah's YouTube lectures, descriptions of his books and feedback from his visitors. You can profitably spend time here tuning up your own creativity.  

The IPR is to be commended for bringing Jonah to our attention and maybe getting a creativity in PR dialogue underway. Its post already has four meaty comments. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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