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Prepping for the Media at Conventions
By: Doug Bedell
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Scientists absorbed in research may not be up to relating well to the general and professional media at conferences, but one group of them, at least, is getting help. CLEO — the Conference on Lasers and Electro-Optics — is providing attendees with a 23-page "Exhibitor Public Relations Toolkit" that's an excellent pdf primer on media relations — for practically any organization. Cheers, CLEO!

The conference website, overall, is a great one, too!

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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