Is anything as torturous as waiting for the sequel to something you loved the first time around? It's a time fraught with terror and what-ifs. What if it doesn't live up to the original? What if it does? What if it sucks so bad that it tarnishes the legend established by the first? What if it rocks so hard that it makes you forget that the first even happened? What if the whole thing is stupid, derivative, and boring? What if it's brilliant, original and thrilling all over again? How will they follow it up then?
These are just some of the questions that have run through my mind as I wait for the follow-up to this masterpiece:
Never gets old, does it? Since debuting at last year's Super Bowl, this Volkswagen spot has racked up the awards and nearly 50 million views on YouTube. And Volkswagen is doing a spectacular job fueling anticipation for its follow-up. Last week, they released The Bark Side, a teaser video featuring a chorus of dogs barking The Imperial March. You can even click through to create a Star Wars-themed invite to your Super Bowl party. Judging by the 7 million people who have viewed the teaser so far, this may be the most hotly anticipated sequel since that pesky old empire decided to strike back.
But amidst all the buzz and excitement over the Volkswagen commercial, I can't help but wonder: is anyone actually thinking about their cars? And if they're not, how successful of a campaign really is this?
Is anything as torturous as waiting for the sequel to something you loved the first time around? It's a time fraught with terror and what-ifs. What if it doesn't live up to the original? What if it does? What if it sucks so bad that it tarnishes the legend established by the first? What if it rocks so hard that it makes you forget that the first even happened? What if the whole thing is stupid, derivative, and boring? What if it's brilliant, original and thrilling all over again? How will they follow it up then?
