In the advertising world, there are a few professionals throughout the times that have turned from leaders of the industry into giants and finished as legends. One of those legends in advertising is Leo Burnett. His dedication to ideas, hard work, and creating good advertising — not for the sake of the client, but for the sake of the agency and advertising itself — has made him a name every ad professional learns in a very short time in the field.
In the era where creativity takes a back seat to efficiency, in a system where technology trumps art and expression, it is a nice refresher to stop and listen to one of the greats who made modern advertising what it is today. Lobo, an animation company, got a hold of Leo Burnett's "When to Take My Name Off the Door" speech and animated it. It's fun to watch, and though Leo's description of the tools of the AdPerson is now a little outdated, much of his speech is still relevant (for now).
Leo Burnett "When to take my name off the door" from Lobo on Vimeo.
Gotta love it. As you hear the crowd loving his enthusiasm, especially when he said that he would re-materialize and take his name off the door himself, they all must have had a moment feeling great about knowing and having such an advocate for advertising. The stage has been set for the next big mind in advertising to step up. Who is that going to be? Sorrell? Straz? W+K? Maybe a little of each?
Who knows. But one thing I do wonder: how scared are the people at Leo Burnett about Leo coming back late at night? Do they think they have something to worry about?