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Five PR Books of 2011
By: Doug Bedell
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One other bit of notation from 2011 is Richard Bailey's PR Studies post, "My PR books of the year." Bailey, who's been doing his PR education blog since 2003, has the background to recommend why these five PR books matter to PR professionals. He explains a bit about each: Measure What Matters by Katie Delahaye Paine, Public Relations: A Managerial Perspective by Danny Moss and Barbara DeSanto, The Public Relations Handbook (Fourth Edition) by Alison Theaker, PR Today: The Authoritative Guide to Public Relations by Trevor Morris and Simon Goldsworthy, and The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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