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Optimizing Press Releases for Search Engines
By: Doug Bedell
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Here's a treatise about getting press releases recognized by search engines on the web. Yeah, we're functioning like a content curator here, but this is good content, worth your professional attention. We're pleased to pass along pieces that strike us as providing helpful insight into PR techniques. 

Posts like this are for your consideration, to ponder what approaches may be most helpful to you as PR disciplines evolve.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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