|PR Currents in Animal Welfare
By: Doug Bedell
One of the nastier aspects of public relations is the fight going on between the Humane Society of the United States and, as the Associated Press puts it, "conservative public relations executive Rick Berman" and the Humane Society for Shelter Pets, for which Berman says he has provided "substantial pro bono PR and operational services."
A lengthy AP report pictures the Humane Society as being under attack by the "shelter" group, though Berman — in a pop-up statement on his firm's website — claims it's the other way around. The exchange is an unsavory one, with the conditions under which animals are treated being at the heart of the matter. The Humane Society definitely appears to have the higher ground.
A photo the AP is circulating with its report shows a downer cow being prodded with a forklift at a California slaughterhouse. The photo is from a video provided by the Humane Society which, says the AP, "spurred an overhaul of the state's animal welfare laws."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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