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Soggy Crisis Response in Thailand
By: Doug Bedell
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Sadly, we can learn as much, if not more, from poorly managed communications than crisp, on-the-mark messaging. So it's in the spirit of learning that we offer this critique of post-flooding crisis communication in Thailand from The Nation there. We don't know if the Thai press is partisan, but there seem to be enough practical problems in the flooding response to make this a pertinent account for emergency responders everywhere. Having a plan and sticking to it has always been a paramount crisis communication requirement. There's little evidence of one in The Nation's report. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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