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Keeping the Church 'On Message'
By: Doug Bedell
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We offer this critique of the Vatican's communications not as a church-basher but as a caution to all organizations about a prime tenet of PR — keeping releases clearly focused and on message. Charles Lewis, a Catholic press reporter in Canada, takes an exasperated tone in reliving his experiences with Vatican communication. You don't want folks to be upset with your own organization, right? So be clearly focused and orderly in relating to the public. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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