News Breaks When It Breaks

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By: Doug Bedell

Where should news be broken these days? Wrong question. Where is news broken these days? Two Associated Press staffers got into trouble with AP for breaking the news of their Occupy arrests on Twitter. But it's AP itself that ought to be admonished — for stodginess.

Ever noticed how long it seems to take AP to get stories on to AP Mobile on your cell phone? The wire service's focus ought to be on getting news out virtually as it happens, accurately of course. If folks break news on Twitter, right on! It's an engaging world, and AP ought to recognize that — not be aiming to protect a brand verging on mustiness.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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