TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Press Releases With Moxie
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Jason Kintzler, founder of PitchEngine, gets down to cases on what a new media press release should look and sound like. The whole idea, he says right off, is to "Stop writing for your CEO and start writing for your audience." How do you convince your CEO of that? Well, that's your personal PR challenge. But face it, because it's imperative to identify with your publics — who aren't your boss. 

Other of Jason's points are: Include shareable content, Throw out the traditional metrics, Stop using Word, and Be Creative. All path-breaking guidance for the new media age. 

   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top