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Helping PR Matter to Management
By: Doug Bedell
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"PR doesn't get any respect from our own management!" How many times have you heard that plaintiff sentiment voiced by practitioners? It's true; public relations skills often aren't sufficiently appreciated by managers who think they come naturally. So Jackson Wightman on the Proper Propaganda blog offers five things PR people "can do to matter more."  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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