The Ad Council and Autism Speaks, along with the pro-bono help of BBDO, are launching a new awareness campaign about Autism and the not-so-crazy odds of having a child born with the disorder. The campaign features Tommy Hilfiger and NASCAR driver Jamie McMurray, two stars who overcame fantastic odds to be successful and have close family members who were born with autism.
BBDO did the videos that are listed below. To add some flair to the campaign, instead of having Hilfiger and McMurray sit and talk about their experience, the agency brought the stories to life by building 3D paper figures and told the lives of the two celebrities by animating the figures.
First is the 60-second ad about Tommy Hilfiger:
Next is the 30-second spot for Jamie McMurray:
The video spots are simple, straight to the point, and use the odds of both stars' rise to fame versus the odds of being affected by autism extremely well. The campaign, according to the press released issued by the Ad Council, is focused on getting parents to learn about the signs of autism and find out more about early intervention.
The Ad Council and Autism Speaks have had this partnership since 2006, and according to the press release, the percentage of parents asking their doctors about autism has increased from 8 percent to 17 percent. The council will be releasing these PSAs to 33,000 media outlets nationwide. They will be placed in ad space and airtime totally donated by the media.
To watch more videos and to learn more about the campaign you can go here.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
The Ad Council and Autism Speaks, along with the pro-bono help of BBDO, are launching a new awareness campaign about Autism and the not-so-crazy odds of having a child born with the disorder. The campaign features Tommy Hilfiger and NASCAR driver Jamie McMurray, two stars who overcame fantastic odds to be successful and have close family members who were born with autism.
