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The Worst Ad in America 2011
By: ML Haynes
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Hard to believe that a year’s gone by, but we’re back looking and laughing at 2011’s worst ads as polled and posted by Consumerist.com. That’s right, the second annual Worst Ad in America Awards have been announced and there are some surprises in the pack of winners. The ads populating (some may say plaguing) the television screens of this country have been rated and it ain’t pretty.
 
“The first year, I researched and comment-called every involved agency I could find. None would provide an official quote, though I did get yelled at for 90 minutes by a publicist from a top 5 agency who accused me of unfairly targeting their clients,” says Chris Morran, Consumerist senior editor. No surprise. If you’d created any one of these spots, would you return the call?
 
What do you think? Would you stand up and claim these spots as yours? Would you return the call?
 
ABSOLUTE WORST AD IN AMERICA
Luvs — Poop There It Is

 
MOST GRATING PERFORMANCE BY A HUMAN
AT&T — Flash Mob Dancer

 
GROUP THAT OUGHT TO GO ITS SEPARATE WAYS
Esurance — Esurance Staff

 
TREND THAT NEEDS TO STOP BEING A TREND
Klondike — Men Enduring Wives/Girlfriends

 
MOST IRRITATING ANIMATED ACTOR
CarFax — CarFox

 
CELEBRITY WHO COULD PROBABLY USE A NEW MANAGER
Rent-A-Center – Hulk Hogan & Troy Aikman

 
CREEPIEST COMMERCIAL
Rejoyn Medical Systems — The Pos-T-Vac Penis Vacuum

 
Final results can be found on The Consumerist website.


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About the Author

ML Haynes, hybrid creative and interactive director, pixel pusher and wordsmith, strategist and activist, thinks out loud here. Follow her on Twitter.

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