Our American society is becoming more politically correct by the minute. In most cases, it feels like a drag on creativity; organizations have to be more worried about who they are going to offend versus the creativity of the work. In other cases, the political correctness demonstrates the sensitivity of past events, and the society's act of over-correcting. Now being politically correct can have its good and bad points, and likewise for not adhering to the societal norms.
The billboard ad below is an example of this kind of judgment. The billboard you see below was placed in Pittsburgh, just north of the downtown area. What, in your opinion, is wrong with it?
It looks pretty harmless, right? It even aligns itself with history. Near that area, two teenagers hung themselves in Somerset County (As a Pittsburgh native, I knew a place we all called Dead Man's bridge, where teenagers went to "opt out"). So why is there outcry in the Steel City? Well, the billboard is in an area where the community is 99 percent African-American. Racial tensions, though not transparent, are there in the city, and having a billboard that advertises a person being hung on a tree didn't quench the community's appetite for Halloween.
A gentleman was interviewed on a local news station when he said that the billboard advertisement was "offensive." Regardless of it being in a black community or a white community, having an ad showcasing a dead person swinging in the air isn't going to please many people. Though I understand the sensitivity, calling it offensive is a pretty obvious and lackluster adjective.
Even though Halloween Hayloft was playing on a different history than the black community is alluding to, doing more research on the demographics in the area and the impact of the billboard could have proved to be cost-saving. Because of the outrage of the billboard, the company is trashing the campaign, which , Adweek reported, cost $10,000.