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Getting Blog Posts Read on the Web
By: Doug Bedell
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If you're blogging on behalf of a client or two (we'd hope, though, not under their bylines), you might be interested in Karen Russell's tips to academic bloggers on making blog posts unobtrusively friendly to search engines — search engine optimization applied to blogging. SEO isn't an arcane skill, but one to get your Web posts read and, hopefully, appreciated by as many viewers as possible.

What's good for professors as would-be bloggers also serves PR pros, Karen feels.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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