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Got Analytics Needs? Try Here
By: Doug Bedell
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If you're looking to fine-tune the analytics end of your PR practice — especially if you've been conducting social media campaigns for clients — we'd suggest you check out Captera's PR software selections. There are a host of possibilities, so many they may at first seem overwhelming. But if you're seriously into analytics and have big enough fields of exposure to tally, this post by Captera and its accompanying link to their software shelves may be very helpful.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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