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...Or Is PR Taking Over?
By: Doug Bedell
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On the other hand, John Sullivan in The Columbia Journalism Review (via the Utne Reader), fears that journalism is being supplanted by PR. With the upheaval in traditional journalism, Sullivan quotes David Barstow, a New York Times reporter, "The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids." So which is it? Is PR threatened by abuse and decline (see our preceding post) or is it taking over the public domain?

Part of the answer lies in how one views public relations — as exploitative broadcasting, or a useful relational technique. We're of the view that PR can certainly be abused — as occurs, say, daily — but that effective relational communication is needed to save us from chaos.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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