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Google Launches a Crisis Response Site
By: Doug Bedell
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Google has launched a crisis response website to serve the U.S. when natural disasters or other emergencies occur. The Google Crisis Response site has been developed in cooperation with the Red Cross, FEMA, and other disaster assistance agencies. This partnership has also produced a public preparedness web resource for use during emergencies. Search data show, Google notes, that people turn to the Internet in times of crisis.

Google invites us to "See how simple technology tools can help you to prepare for a crisis, and to communicate, collaborate, and find relevant information during a disaster." The search giant is also offering Ready, a public preparedness web resource, to complement its crisis website. These look like highly promising services.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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