Going to a Porta-John during a tailgate just got a little more exciting. Stall Talk and Five Star Portables in Knoxville, TN got the brilliant idea of how to maximize exposure for advertisers in those sports for tailgate lovers who are away from their TVs and computers.
This series of advertisements are to first appear at University of Tennessee's home opener, and it's been generating a lot of excitement. Stall Talk and Five Star Portables realized the opportunity when they saw advertisers paying for different sides of a Porta-John, so they decided to take it up a notch and create a mural across several.
The link above will take you to the news article, but the video is below:
It is exciting to see more creative outdoor advertising than just your usual billboard poster. What's even more exciting is that this isn't a big company; Five Star Portables isn't owned by WPP or Omnicom. Its just some local business that saw a fun and creative opportunity. Stall Talk, the company working with Five Star Portables, was started by a 27-year-old.
Think of all the places this technique can work: concerts, sports games, rallies, parades, conferences, block parties, you name it. How receptive will people be to this kind of advertising? It will be interesting to find out.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
Going to a Porta-John during a tailgate just got a little more exciting. Stall Talk and Five Star Portables in Knoxville, TN got the brilliant idea of how to 
