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Indy PR Firm Loses Out to Solo Practitioners
By: Doug Bedell
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A sad note from Indianapolis, but apparently an indicator of the changes occurring in PR: Hetrick Communications, once a big Indianapolis PR firm, is closing, in large part as the result of competition from solo operators "with less overhead than office-based firms...Now it's much more a climate of one project at a time," says Bruce Hetrick, the firm's owner.

Of Hetrick's 20 remaining clients, only two have long-term contracts, says the firm's "obit" in the Indianapolis Star.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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