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Facebook Starts With Listening
By: Doug Bedell
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PR Newswire provides tutelage on "Using Facebook for Public Relations." It's reassuring how a timeless principle of PR is the first that Sarah Skerik applies — listening. Get the feel for who's on hand and what their interests are. Facebook is a highly personal medium, so you shouldn't just charge in because it's faddish. But none among us would do that, right?

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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