This economy and all the parties involved have taken quite a few blows lately. Especially the advertising and media industries, where it seems we are the first to go when times get tough. But in the cluttered air of business, how can companies compete without advertising and advertising well? What about the creatives? What CD or creative department will show the world something new to think about?
The past couple years have seen voices raised about the lack of creativity in the advertising and PR world, down to the education sector. It is not that we have run out of ideas, but it seems that all the good ideas are being either drowned out by bad ones or, worst-case scenario, ignored.
The world is becoming increasing segmented, and audiences ever more pounded with messages, and messages are trying to seep in even shorter attention spans.
Are we experiencing the creative revolution now? If so, is it the digital age? Web and viral video? Sponsored tweets?
The 2010 Winning Standard and Chartered report concluded:
Creativity may be the most powerful of all the resources to be rich in. With vast numbers of people entering the workforce, huge improvements in productivity, and continued globalization, the rewards for innovation and creativity will become even greater.
Advertising feeds on creativity and the creatives it attracts. The article linked above goes through several reasons why creativity is the most needed skill in the twenty-first century, and it is absolutely necessary for effective and fun advertising to progress.
Thoughts? What are your views on today's creativity? Is it better than ever, or is these more to be done?