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Pointers on Search Engines
By: Doug Bedell
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Adam Singer on the Lewis PR 360 blog encourages PR people to engage knowledgeably with search engines on behalf of their clients. Search engine optimization (SEO) is becoming as much of a PR tool as polling and planning. The Singer post includes links that help make it a timely introduction to search engine skills.

A client's standing depends increasingly on his or her presence on the Web. Monitoring how clients and their competitors are doing "out there" is the latest dimension in providing critically needed feedback.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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