Since 2007, marketers and ad folks have been talking about the year of mobile. Is this finally the year? Other countries have far surpassed the U.S. in mobile technology and marketing, so it has been interesting to see how the U.S. adapts mobile to such a hesitant market.
Opt-in/opt-out is a huge factor. Consumers here consider mobile to be private, from conversations and texts to who they are looking up on Facebook.
The Interactive Advertising Bureau (IAB) says that not only is mobile advertising gaining more acceptance in the U.S., but marketers are increasing their budgets to employ more mobile advertising activities. The article also points out the differences throughout industries, the kind of phones being used by typical consumers, and other fun facts.
I'm mostly interested in seeing how brands incorporate mobile into their marketing strategies. Since people carry their phones almost everywhere, its a gold mine for great marketing strategies.
What say you? How will mobile marketing change the way brands advertise?