It's almost August, and that means brands are preparing for the "back-to-school" rush. Famous Footwear, under the guidance of Campbell Mithun, has just released its "Flicker" ad spot, which is part of its "A New You" campaign under the "Make Today Famous" umbrella.
The C-M creative director and team wanted to show how people defined their style by the kind of sneakers they wear. Green Dot Films worked on the spot as well, using the flicker effect to shoot. It's a catchy ad, and it shows how cognizant school-age children are about the image of self they want to portray.
Agency Credits:
EVP/Chief Creative Officer: Heath Rudduck
CD/Copywriter: Bill Johnson CD/Art Director: Andy Anema
VP/Director of Integrated Production: Kathy DiToro
Producers: David Howell, Kat Dalager
Final Mix: Todd SyringVP/Manager of Business Affairs: Donna Gary
Production Business Manager: Tracie Kittelson
VP/Manager of Legal Compliance and Broadcast Traffic: Carolyn Carter
Production Credits
Director: Omri Cohen, Green Dot Films
Managing Director: Rick Fishbein, Green Dot Films
Executive Producers: Darren Foldes and Rich Pring, Green Dot Films
Director of Photography: Tim Hudson, Green Dot Films
Line Producer: Krista Thompson, Green Dot Films
Editor: Brett Astor, Channel Z
Music: Nylon Studios
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
It's almost August, and that means brands are preparing for the "back-to-school" rush. Famous Footwear, under the guidance of Campbell Mithun, has just released its "Flicker" ad spot, which is part of its "A New You" campaign under the "Make Today Famous" umbrella.
