|Good Media Relations Manners Matter
By: Doug Bedell
Media people are just like you and me, only busier. So to connect with them, and do well on the tube or in print, be sensible and respectful of others' time. That's what Mike Volpe's tips on attracting media attention come down to on The Customer Collective blog. Volpe was in broadcast media before joining Hubspot.
It almost goes without saying (in fact, Volpe presumes it to be the case) that you need a decent news or feature angle. But with one in hand, know whom you're trying to connect with and why, and then be respectful of their time and attention span. Schedule an event early in the day to be respectful of the broadcast media's processing time. And don't be a pest.
These aren't such profound tips, and Vople has others like them. But if you don't take mundane good manners seriously, you might not do as well with the media as you'd like.
Also, Toddi Gutner on B2B Bliss urges us to recognize that "reporters are desperate for stories — really good stories." So take time to develop your proposal and insure it's something that will interest the public.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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