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Meaty Material on Measurement Skills
By: Doug Bedell
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While we're noting the importance of tooling up for today's PR, the discipline of measurement deserves special emphasis. You can't know how effective you're being unless you measure it against some aim or standard, and keep doing so regularly. Valerie Simon of BurrellesLuce makes that point in reflecting on PR Week's recent Measurement Roundtable.

Valerie leads off with a link to a nicely packaged set of slides on the Barcelona Declaration of Measurement Principles from 2010. She provides further insights, like "Move beyond using numbers as an effort to validate efforts and consider the insight those numbers provide." Next she adds insights from colleagues who attended the BurrellesLuce roundtable and a link to a PR Week article on metrics strategies. A really solid contribution.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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