Help With Keeping Abreast of It All

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By: Doug Bedell

As we write (as we just did) about the comingling of print and digital journalism, how does a well-intentioned PR person keep up with it all? Good question, to which Mashable attempts an answer with a post, "7 Ways Ad Agency Pros Stay on Top of Social Media Trends" by Bob Wasserman. In this context, what holds for ad people can also be helpful to PR folks.

One digital guy follows 400 to 500 blogs a day, among other sources of input. How does he do that? An RSS feed reader, one of the new tools of our times. Wasserman has produced a post well worth studying as an aid in the digital media transition.

We'd also recommend you check out Jane Jordan-Meier's new book, "The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age." Not all crises are crises; some represent opportunities. You need to be mindful of the differences. From this profile of Jane in The Sydney Morning Herald (she's Australian-born), Jane can help.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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