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Focus for PR Performance
By: Doug Bedell
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This is a background piece that can help the foreground become more sharply etched. In other words, guidance on how we can become more effective in our daily routines. Good PR begins with effective rounds. Tony Schwartz, of The Energy Project, writes on "The Only Way to Get Important Things Done." And what's that? Have "rituals" for doing them.

The brain is a mechanism, not entirely so, but enough so in key ways. Random acts of engagement don't get us very far.

Tony's five rituals "that have made the biggest difference to me" are:

• Abiding by a specific bedtime to ensure eight hours of sleep.

• Work out as soon as getting up.

• Begin the workday by focusing you decide the night before is the most important thing to be done this day.

• Immediately write down ideas or task that occur over the day.

• Ask yourself when triggered by someone or something: "What's the story I'm telling myself here and how could I tell a more hopeful and empowering story about this same set of facts?"

We're creatures of design and goals. We need to design our goals steadfastly.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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