People in agencies get emails for meeting times so they can be avoided, budgets to be complained about, concepts that need complaining about, schedules that mess up freelancers and need to be complained about, and traffic meetings that need to be complained about, etc.
If AdLand isn't being criticized for bad creative, lack of minorities, lack of woman-led agencies, and poor agency-client relationships, there is one issue that can really push some buttons. That issue, our fellow professionals, is the question of Ageism in the workplace. It was come apparent to us, after several of our posts, that this is an issue that must be addressed. It's true, like the conversation on finding minority talent, that finding "senior" talent is a discussion people know should be brought up, but isn't. And as the American populace gets older — including its workforce — this is a question that demands attention. Unfortunately, it is not a new issue. It has been a question since the 1920s and has only escalated since.
Another Super Bowl has passed, and the advertising industry is still standing. Now we can the take time and examine how the spots resonated with the audience, and from a creative standpoint, how they fared. With many of the commercials leaked to the public, many of the spots were not a surprise. Some shops, though, kept the world guessing until their time came.
By now, you’ve read plenty of articles about the Super Bowl and the big budget, over-the-top commercials that accompany one of America’s greatest televised events of the year. We have entered a time where each commercial break is filled with a few 30 to 60-second masterpieces.
Pickles and pizza, chips, ‘guac,’ and wings — these are a few of (Super Bowl) partay-ers fav-or-ite things. In fact, they are considered top of the list must-haves for the big day’s event. According to the Bloomberg News an estimated 34.9 million Americans threw their own Super Bowl parties in 2011, and 61.2 million people indicated that they had planned to attend a party.
If advertising is the language of business, and the way of doing business changes, it is only logical to think that advertising would change as well. If you were in an environment where you spoke only English and jumped into a bilingual community, you would want to learn the second language, right? In order to be successful in your new environment, adapting your ways would be necessary. Like learning a new language, advertising needs to learn how to properly conduct itself in the new environment.
As the week comes quickly to an end, everyone is preparing their plans for Super Bowl Sunday. Media Day for the players was on Wednesday, where the media gets to ask questions about game day preparations, what they have been doing the past week, and coaches give injury reports and roster updates. As of the writing of this post, the spread is -3 with the New England Patriots as the favorite to hoist up the Lombardi trophy.
Remember when Super Bowl commercials were simply Super Bowl commercials — i.e. spots that ran during the actual Super Bowl? They're becoming a rather distant memory these days, as more and more brands take to tweeting, teasing, and even previewing their spots well before the big game.
Though Absinthe, the infamous green elixir with nicknames like "the Green Fairy" and "the Green Menace," has been available around the world for some time, there hasn't been a brand ready to make a global push to market and distribute the drink. Enter Pernod-Ricard, the drink maker that says it was one of the first that made absinthe commercially available in 1805, is planning a global campaign to introduce its absinthe brand, Supéri-eure. Pernod-Ricard claims that its brand was the one go-to absinthe for the artists Van Gogh and Picasso. In fact, it plans on emphasizing its cultural impact by collaborating with artists and musicians.
