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Insert Straw, Watch for Pits: Brazil Shapes Up Juice
May 16th, 2012 by Christine Amy
Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult.

AdLand's Abnormal Social Media Use
May 16th, 2012 by Dwayne W. Waite Jr.
Without research, one should be able to tell that AdLand is a little bit different than the rest. We're a group of people who are constantly being pushed to send messages. We are blessed and cursed with the challenge to create relevant, eye-catching creative on a consistent basis. We have to know not only what consumers want, but what our clients really what to tell their consumers. Not to mention our colleagues.
Why is it Hard to Accept Advertising?
May 15th, 2012 by Dwayne W. Waite Jr.
The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.
Anatomy of the 15-Second Commercial
May 15th, 2012 by Nandini Trivedi
Blink and it's gone. The 15-second commercial may be short, but it’s here to stay. The number of 15-second television commercials has jumped more than 70% in the past five years according to Nielsen (USA today, 2010). So what makes these bite-sized commercials so effective?
A Modest Proposal: Agency-Supported Ad Schools
May 14th, 2012 by Dwayne W. Waite Jr.
We remember faintly that there is an advertising school in New York (we think it's this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.
The Chip on Anil Dash's Shoulder
May 14th, 2012 by S. Thomas Daniels
If you don't already know who Anil Dash is, you will one day soon. Perhaps you'll hear a cautionary tale of a brand that got its hand slapped for funning with race and ethnicity. Or about a super-celebrity-actor-social-media-shepherd donning "brownface" to sell "junk food." Or about how an Indian American new-media sherpa used his social muscle to set an almost-famous brand and its full-on famous spokesperson straight. Here's what you might not have heard unless you actually got through the entirety of Mr. Dash's condemnation/manifesto.
Hire Me!
May 14th, 2012 by Michael Lindquist
Most job seekers claim they would do anything to get a job. After applying, following up, and following up again, it’s always disappointing to learn your dream position has been filled. Were you unqualified or did you just not make a big enough impression? A young Minnesotan took it upon himself to make sure he stood out when he purchased space on an electronic billboard.
How Does Perspective Affect Advertising?
May 11th, 2012 by Dwayne W. Waite Jr.
"The consumer isn't a moron; she's your wife." -David Ogilvy Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke...
If You Don't Look Good, We Don't Look Good
May 10th, 2012 by Dwayne W. Waite Jr.
This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.
The Little Realizations That Equal Success
May 10th, 2012 by Tom Roarty
How many products do you suppose there are in the world? Well, since new ones are being introduced daily, one could argue that the number would be limitless. However, out of all the products hitting the store shelves, how many are actually “new?” You can get the point pretty quickly by just walking down any toothpaste aisle in any super store, in any town. As of today, if you type in “Types of Toothpaste” at Walmart.com, you will get 32 product pages displaying 947 results with an average of more than 80 in-store items at any given time! So how, as a consumer, do you know which toothpaste to purchase? That’s where advertising comes in — it tells you which product you “need.”
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