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Why Online Advertising is Killing Creativity
July 21st, 2017 by The Drum
Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl in the USA, where every year agencies try to outdo each other creatively. These ads hit the headlines worldwide; with a casual Google search, one can bring up a stack of features on Super...

Hefty Teams Up with John Cena, Havas Chicago Again; Adds His Mom to Latest Spot
July 20th, 2017 by The Drum
Hefty’s back at it with John Cena as their brawny spokesperson. With the return of the “Hefty Hefty Hefty” slogan, the WWE superstar teams up with his mom, Carol Cena, to show that mother knows best when it comes to buying trash bags. “I couldn’t have asked for a better co-star than my mom,” said John Cena.
Heinz Rolls Out ‘Chicago Dog Sauce’ To Trick Ketchup-Averse Chicagoans
July 19th, 2017 by The Drum
Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on Wednesday.
Coca-Cola Thinks Smart with AI-Equipped Vending Machine
July 17th, 2017 by The Drum
Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past. Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal...
Get Your Fake Yeezys: Counterfeit Ads Are All Over Instagram
July 14th, 2017 by Digiday
Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram. What makes these ads even more egregious is that some of them, like one claiming to sell Adidas’ Yeezy sneakers for $109, feature doctored brand logos...
Boston Commuters Will Get PSAs in GIF Form
July 14th, 2017 by The Drum
While hardened New Yorkers are left grumbling about the sad state of the Subway this summer and are stuck with “Stand clear of the closing doors, please”, riders of Boston’s commuter rail system are getting public service announcements in gif form, which the Massachusetts Bay Transportation Authority (MBTA) hopes will better promote its messages about etiquette and safety.
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