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Marketing Stunt: Kind is Sending Competitors' Products to 10k Consumer
January 17th, 2018 by Business Insider
After setting up a three-story high mound of sugar at Times Square to tout its "healthier" fruit bites last fall, Kind Snacks is back with yet another marketing stunt.

The Line Between Creepy and Creative in Advertising
January 16th, 2018 by Adweek
Major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters by using their troves of user data to drive not only the targeting but the creation of their ads.
How Consumers Perceive and Respond to LGBTQ-Themed Ads
January 15th, 2018 by Adweek
Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.
Cindy Crawford Will Recreate '92 Pepsi Super Bowl Ad
January 12th, 2018 by Adweek
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4th.
Lyft's Newest Partnership: Breweries
January 11th, 2018 by Adweek
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.
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