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Despite Calls for Quality, Publishers Can’t Escape the Scale Trap
March 24th, 2017 by Digiday
Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next to quality editorial content in the face of clickbait and fake news. Quality may be the rallying cry of 2017, but scale is far from dead in digital media.

Instagram Hits the 1m Advertisers Mark Thanks to Growth Fueled by Small Businesses
March 23rd, 2017 by The Drum
Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year.
Adobe is Now Officially an Ad Tech Company
March 22nd, 2017 by Business Insider
Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday. The launch follows Adobe’s $540 million acquisition of video ad tech company TubeMogul, which closed in December. The Adobe Advertising Cloud includes three components: Search...
Angel Soft Surprises Single Parents with Rent Checks and School Tuition in Latest Ad
March 21st, 2017 by The Drum
Despite the fact that there are millions of single moms and dads raising children across the country, National Single Parent’s Day isn’t a day that’s widely celebrated or even known about. In fact, in Angel Soft’s latest ad, a group of single parents admit that even they’ve never heard of the March 21 holiday. To try and change that, the Georgia-Pacific toilet paper brand has rolled out a short film that features single parents talking about both the hardships and joys that come along with raising a child alone.
Turner and Snapchat Create ‘Live Stories’ for March Madness
March 20th, 2017 by The Drum
For one of the biggest sports events of the year, Snapchat is taking its partnership with Turner, who holds the multimedia rights, to showcase March Madness. This event will kick off the two-year deal that the two companies signed to create “Live Stories” around events like college basketball for March Madness...
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