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Why Patagonia's Off-the-wall Advertising Asks Customers to Think Twice
February 23rd, 2017 by The Drum
Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign. As they talked tactics and scribbled suggestions, their eyes, and their conversation, kept being drawn to a few...

Oreo’s Latest Ad Lets Fans Virtually Launch Cookies Into Space
February 22nd, 2017 by The Drum
Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world. The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place...
Snapchat Spectacles are Now Available to Buy Online as US Pop-up Push Ends
February 21st, 2017 by The Drum
After over 100 days of running a pop-up 'Snapbot' campaign, Snap Inc is finally letting customers in the US purchase its Spectacles online. Anyone in the country can now order, and virtually try on, a pair of the $130 specs via Snap's website. Up until now tech lovers have only been able to get their hands on a pair...
Google Ditches 30-Second Unskippable Ads on YouTube
February 20th, 2017 by The Drum
Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson.
In Advertising, As in Culture, The US Still Struggles with Diversity
February 17th, 2017 by The Drum
While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society. And that’s true even though research shows consumers want diversity in advertising. In fact, a 2016 study from online market research firm YouGov and parenting website BabyCenter...
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