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Why We Associate 'Cold' With Luxury
October 16th, 2019 by Fast Company
We actually perceive cold objects as fancier than warm counterparts, and we consider perfume or luggage depicted in advertising with a frozen winter backdrop as more luxurious than if shown in front of a leafy spring setting.

What Should Pepsico Do with Mountain Dew?
October 10th, 2019 by MediaPost
Even for beverage giants like Pepsico, being at the intersection of carbonated soft drinks and the rising tide of energy drinks can be hazardous.
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