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Why MailChimp's Fake Ad Campaign Paid Off
November 21st, 2017 by Entrepreneur
Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

There Is No Winning for Marketers in the Age of Social Media Outrage
November 20th, 2017 by Business Insider
The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.
KFC Launches 'Anti-Internet' $10,000 Escape Pod
November 17th, 2017 by The Drum
KFC has come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of a $10,000 'internet escape pod'.
PlayStation and BBH Create Epic Star Wars Ad
November 15th, 2017 by Adweek
BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.
Fashion Startups Aspire To Be The Anti-Bonobos
November 14th, 2017 by Fast Company
Remember when Nasty Gal and Bonobos were the darlings of the e-commerce universe and the envy of fashion startups everywhere? After everything that has happened to them over the last year, those days seem very far away.
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