If everyone engages in a "best practice," is it still considered one? If a blogger or marketing professional reveals "7 Secrets to Winning Business," are they still secrets?
Our society likes to believe that if we assimilate certain behaviors from others, we too are going to be just as successful as our predecessors. However, rare is the case that it happens.
We can look to the stock market to illustrate.
Imagine you are perusing the market, and you stumble on a little-known company.
We usually don't cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget.
When Don had his "epiphany" in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer.
The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising.
What if we approached the public with that sentiment? Instead of consumers thinking that they are being bombarded with unsolicited advertising, we let them know that advertising is part of the bargain...
In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don't cross over the line and turn the consumer off to the messages that we're sending.
But is our industry making a big deal out of nothing?
The ability to grow a majestic beard is a coveted thing. Now, it’s a profitable thing.
It’s also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing.
From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favorite television network...
Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level.
This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. One can speculate why alcohol advertising is skyrocketing...
Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God’s word, to introduce my students to their very own greatness. The gifts that God has given them are the most unique gifts in the world and it makes them as special as anyone else God has made in this world.
One of the biggest perks about living in New York City as a creative is the exposure to some of the world’s greatest advertising promotions. Such is the case with last week’s perfectly orchestrated campaign by Netflix for the newest season of “Arrested Development.” In an effort to promote the return of the award-winning cult classic, one of the show’s most memorable symbols, the Bluth banana stand, was erected in Midtown.
Having been a fan of the show since its inception in 2003, I, like many others, was crushed when the program was removed from the Fox lineup in 2006. “Arrested Development” was somehow lost in the cracks...
Ah yes, Big Data and ROI rears its ugly head, once again. At least it's coming with $50,000. Now you have our attention.
The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize.
We are in an era where almost everything is getting thinner — from computers to cell phones right down to our favorite canned beverages. Just a few years ago, Pepsi introduced the “Skinny Can” in an effort to give a new look and meaning to its diet soda. Now, Diet Coke has upped the ante by introducing...
