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Why Improving Relations with Cuba Makes Marketing Sense
December 22nd, 2014 by Dwayne W. Waite Jr.
Say what you like about President Obama in regards to his politics — we are not here to defend nor criticize him on that front — but the way Obama looks at expanding or improving American business interests worldwide is something to be commended. Just about 90 miles south of Florida, there is a little island with a lot of potential.

Using Nostalgia and Memories
December 19th, 2014 by Dwayne W. Waite Jr.
Effective marketing and advertising entails establishing a connection with the potential customer, and giving them a reason to believe that your good or service has a chance to improve their quality of life. Of course, that is no surprise. But the effect of using nostalgia and memories — whether the memories are real or fabricated — continues to delight marketers.
Why An Advertising-Free World is Bad for Consumers
December 18th, 2014 by Dwayne W. Waite Jr.
We are sure many of you have heard about the recent trend in cities around the world getting rid of advertising from plain, public sight. Several people in those cities believe that getting advertising out of the city will increase the quality of life. On the other side of the spectrum, we have all heard the many school districts in our own nation that are seeking advertising dollars to help boost funding because no one should pay higher taxes for a better school system.
How Hard is Choice, Really?
December 16th, 2014 by Dwayne W. Waite Jr.
If you have been loyal readers of ours for the past four years (first, thank you!), you would know that we thoroughly enjoy the times when marketing and other realms of thought intersect. Marketing and advertising are fields that we wholeheartedly believe generalists excel in, for it is imperative to know a little bit about everything to be successful. Knowing only what makes a catchy ad or how to write well cannot be the only prerequisites. Knowing about economics, sociology, psychology, and even philosophy can help the marketing professional increase their professional lifespan.
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