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Commission-based Comp Model Rebounding for Agencies
May 24th, 2017 by MediaPost
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.

Bud Makes Patriotic Play With Camo Bottles
May 23rd, 2017 by AdAge
The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.
Special K Wants Women To 'Own It'
May 22nd, 2017 by AdAge
Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.
CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
May 19th, 2017 by New York Times
Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.
What’s Missing is the Eyebrows: Marketers Need AI for Heavy Lifting, Not Emotion
May 18th, 2017 by The Drum
“I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...
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