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Survey Says: Changing Your Brand For No Reason is Stupid
October 29th, 2014 by Dwayne W. Waite Jr.
Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.

NFL Players Join the 'No More' Campaign
October 28th, 2014 by Dwayne W. Waite Jr.
Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans.
AdWeak and Dissolve Pair Up to Ridicule AdLand
October 27th, 2014 by Dwayne W. Waite Jr.
One thing that ad professionals and observers do well is finding ways to use ad content and strategy to make fun of the things they and their colleagues allegedly do.
IKEA Releases 'The Shining' Parody for Late Hours
October 24th, 2014 by Dwayne W. Waite Jr.
At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
Don't Get That Job and Be Happy About It: The Application Process
October 23rd, 2014 by Brian Keller
Occasionally our columns are about getting a job in advertising. We do this as a service for our millions of readers. Most of what we write can cross over into other industries as well, so we guess that we’re helping billions. This is the first of two pieces on how to not get a job anywhere and be happy about it. The way not to get a job in advertising, or anywhere else, is to not put up with the endless array of idiocies that populate job applications. Job seeking has always been a frustrating and humbling experience...
Esquire and BFG 9000 Tag-Team: 'The Mentor Act'
October 23rd, 2014 by Dwayne W. Waite Jr.
Our society has been facing a series of issues. The amount of trouble scenarios may be the most our society has seen, and this is only the beginning. We and many of our colleagues have spent most of our attention on the rise and treatment of women. Rightfully so, because they have had a very long path to travel. But in the U.S.A., lately there has been a severe lack of attention paid to how we treat men — young men and boys in particular. We wrote about this before when we covered the rise of the hyper-masculine man...
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