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Entrepreneurs vs. Marketers: No Need to Pick a Side
October 9th, 2015 by Dwayne W. Waite Jr.
For some reason, there has been an odd animosity between entrepreneurs and marketing professionals. Startups and agencies have been battling over talent; some agency professionals believe some of this startup culture is fly-by-night, while some startup entrepreneurs believe the agency model is too heavy, bumbling, and outdated. In some cases, both are right. But that doesn't mean we have to be against each other. In fact, we think that entrepreneurs and marketers have more in common than we have differences...

Who Else Wants a New Job in AdLand?
October 8th, 2015 by Dwayne W. Waite Jr.
AdLand can be challenging. We are consistently demanded to do more, with less, and faster. We are told that we need to keep up with the times, yet we have no time to take off for professional development, research, or training. Not to mention, clients think we do little, and the general public thinks we are trying to rob them of their money and sanity.
Product Placement Helps Pepsi Perfect
October 7th, 2015 by Dwayne W. Waite Jr.
One of the more forgotten, yet effective, marketing tactics is that of product placement. Some advertisers and marketers are so set on digital advertising, online video ads, and other "disruptive" measures that they overlook the power that product placement can provide a good or service.
Revisiting 'Lovemarks'
October 6th, 2015 by Dwayne W. Waite Jr.
We enjoy revisiting big ideas from the current thought leaders of our industry. We think that if we can truly understand what they are thinking, then we can understand why certain brands or agencies will lean the way they do. We can evaluate their moves, compare the moves to their mantras, and see if they match up.
Want to Motivate Millennials? Give Them a Reason
October 5th, 2015 by Dwayne W. Waite Jr.
We remember our first two big gigs at two different agencies when we were first starting out in the marketing world. We applied ourselves to our studies, networked, followed up, and even made a little name amongst the young professionals in our area.
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