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Political Ads Are Not Inherently Evil
October 30th, 2014 by Dwayne W. Waite Jr.
The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.

Survey Says: Changing Your Brand For No Reason is Stupid
October 29th, 2014 by Dwayne W. Waite Jr.
Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.
NFL Players Join the 'No More' Campaign
October 28th, 2014 by Dwayne W. Waite Jr.
Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans.
AdWeak and Dissolve Pair Up to Ridicule AdLand
October 27th, 2014 by Dwayne W. Waite Jr.
One thing that ad professionals and observers do well is finding ways to use ad content and strategy to make fun of the things they and their colleagues allegedly do.
IKEA Releases 'The Shining' Parody for Late Hours
October 24th, 2014 by Dwayne W. Waite Jr.
At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
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