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How Consumers Create Barriers
October 13th, 2015 by Dwayne W. Waite Jr.
According to the new communications model, the one-way, or "single bullet," way of sending a message and being heard is no longer relevant. That communication model requires the original sender to be open to feedback so the sender can realize, even faster, how effective their message may have been. Unfortunately for many marketers, their messages are falling on deaf...

It's All About the Frame
October 12th, 2015 by Dwayne W. Waite Jr.
Framing. In the social and behavioral science worlds, framing can be defined as the building of concepts or perspectives on how individuals, groups, communities, societies, and businesses perceive and communicate about a certain reality. When we examined the topic of framing years ago, it made it easy to believe that the "best" product can be based on the environment...
Entrepreneurs vs. Marketers: No Need to Pick a Side
October 9th, 2015 by Dwayne W. Waite Jr.
For some reason, there has been an odd animosity between entrepreneurs and marketing professionals. Startups and agencies have been battling over talent; some agency professionals believe some of this startup culture is fly-by-night, while some startup entrepreneurs believe the agency model is too heavy, bumbling, and outdated. In some cases, both are right. But that doesn't mean we have to be against each other. In fact, we think that entrepreneurs and marketers have more in common than we have differences...
Who Else Wants a New Job in AdLand?
October 8th, 2015 by Dwayne W. Waite Jr.
AdLand can be challenging. We are consistently demanded to do more, with less, and faster. We are told that we need to keep up with the times, yet we have no time to take off for professional development, research, or training. Not to mention, clients think we do little, and the general public thinks we are trying to rob them of their money and sanity.
Product Placement Helps Pepsi Perfect
October 7th, 2015 by Dwayne W. Waite Jr.
One of the more forgotten, yet effective, marketing tactics is that of product placement. Some advertisers and marketers are so set on digital advertising, online video ads, and other "disruptive" measures that they overlook the power that product placement can provide a good or service.
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