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'Ebola Near Me?' Website Brings Awareness to a Real Issue
October 17th, 2014 by Dwayne W. Waite Jr.
Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...

Is Ray Rice Paying for Our Sins?
October 16th, 2014 by Brian Keller
These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Ray Rice beat up his then-girlfriend, now-wife Janay in the elevator of a casino in Atlantic City. The American public was treated to a brutal video of Ray Rice dragging the unconscious Janay around the floor of the casino. People were horrified, as was the state of New Jersey. New Jersey prosecuted Mr. Rice and he was able to work out an arrangement that included no prison time that satisfied both the state and his employers — the NFL and the Baltimore Ravens. The NFL suspended the football player for the first two games of the 2014 NFL season. There was outcry, but not much, and the United States of America went about finding things to do until the NFL returned.
Marketing is a World of Gray
October 16th, 2014 by Dwayne W. Waite Jr.
When we were a little into our marketing career years ago, we were fortunate to have an Op-Ed of ours get picked up by BrandWeek that pioneered the idea that "Graybeards should Step Aside" and let the younger, more technologically adept professionals lead the way in a rapidly changing industry. This post is not about that. In terms of "gray," we are talking about the "right" principles of marketing...
POM Wonderful Is At It Again
October 15th, 2014 by Dwayne W. Waite Jr.
There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Remember early last year when the FTC slapped POM with fines and regulations about what they could or couldn't say, and that they had to provide certain education to the consumers about exactly what is in POM's POM Wonderful pomegranate juice?
How Brands Can Help Content Creators
October 14th, 2014 by Dwayne W. Waite Jr.
The traditional entertainment model, though not dead by any means, is quickly losing its grip. Online, digital, and streaming content creators are jumping into the market and are shaking up the place. Different product offerings are proving that consumers are indeed interested in a change in the way they consume information and entertainment.
Whisk(e)y Looks to Win Younger Drinking Crowd
October 13th, 2014 by Dwayne W. Waite Jr.
Very few liquors can trigger a conversation like whiskey can. Or is it whisky? It seems that our American brands "favor the whiskey," while our European friends "favour the whisky." Tastes good no matter what you call it. Brands of whiskey have relied on history, tradition, and style to push their products to responsible...
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