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Knowing What People Think is a Big Deal
March 5th, 2015 by Dwayne W. Waite Jr.
People wonder why David Ogilvy was such a success. In reality, it is no wonder; he examined what his customers wanted, and then he gave it to them. Ogilvy was trained under the famous Dr. Gallup, the creator of the Gallup poll. In Ogilvy's time, he was charged with figuring out what movies should be more successful than others...

Origin Sometimes Isn't As Important...
March 4th, 2015 by Dwayne W. Waite Jr.
Where brands come from can sometimes provide a very interesting and telling story. In fact, many brands like to either emphasize it if the origin is a great story, or downplay it if the origin story is not so great. Let's go through a couple. First, Dell has the origin story of Michael Dell working in PC help. He decided to start building computers because he thought he could build better ones than the ones out there. Apple started because there seemed to be a need for better computers and nobody in Jobs' day really saw the vision...
Copywriting: There Are More Gigs Than Meet the Eye
March 3rd, 2015 by Mona Sabbah
This week, a potential client asked me if I wrote sales copy. My immediate thought was, “Isn’t all copywriting sales copy?” Besides being more of a creative person, sales is the main reason I got into copywriting. I was always great in sales. I grew up with an entrepreneurial father and mother that not only supported his efforts, but took them to the next level.
Who's To Blame for Obesity? AdLand?
March 3rd, 2015 by Dwayne W. Waite Jr.
Many people are blaming advertising for the obesity epidemic across the well-developed nations. The United States has a "big" problem with obesity, and our sister nation, Great Britain, has the highest childhood obesity rate in Western Europe. With well-developed nations comes well-oiled, corporate machines. Is advertising to blame for the rise in obesity? Simply put: no. But you're reading this article, so you know that. Though we believe that those advocates of "be who you are" can be a little much, we do think that a balance can be found. As a gym regular who's studying to be a personal trainer, we see the benefits of being...
Such A Nice Deal
March 2nd, 2015 by Brian Keller
Most people don’t realize that we, the people who create advertising, do so for the people who don’t create advertising. Most people who don’t create advertising are probably nice, so we in the business have taken our jobs with a sworn duty to inform...
Is This Ad Offensive To You?
March 2nd, 2015 by Dwayne W. Waite Jr.
Sometimes it is difficult for us to tell if the line of sexism and the objectification of women has been crossed, or if the Advertising Standards Authority (ASA) is listening to those folks "searching" for ways to be offended. Now it is true that AdLand is still figuring out ways to attract attention.
There Are Many Ways to Skin a Freelance Copywriter
February 27th, 2015 by Mona Sabbah
As a freelance copywriter, how do you get business? I get this question a lot, both from clients and creatives alike. For a number of people, the ultimate goal is to work for themselves: their preferred hours, deadlines, and clients. Yes, experienced creatives have options. If the job description boasts “Are you passionate? Do you dream of being published?” it’s not for me and it shouldn’t be for you, either. After 12 years in AdLand...
Saatchi & Saatchi Delivers #ICareAboutRare
February 27th, 2015 by Dwayne W. Waite Jr.
Nearly every person in the States would cry out if the slaughter of bald eagles was going unnoticed, or if the U.S. adopted the policy of ruthlessly shooting dolphins the moment they came out of international waters. Yes, these species are rare, and it is important to our ecology to protect them.
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