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IKEA Releases 'The Shining' Parody for Late Hours
October 24th, 2014 by Dwayne W. Waite Jr.
At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.

Don't Get That Job and Be Happy About It: The Application Process
October 23rd, 2014 by Brian Keller
Occasionally our columns are about getting a job in advertising. We do this as a service for our millions of readers. Most of what we write can cross over into other industries as well, so we guess that we’re helping billions. This is the first of two pieces on how to not get a job anywhere and be happy about it. The way not to get a job in advertising, or anywhere else, is to not put up with the endless array of idiocies that populate job applications. Job seeking has always been a frustrating and humbling experience...
Esquire and BFG 9000 Tag-Team: 'The Mentor Act'
October 23rd, 2014 by Dwayne W. Waite Jr.
Our society has been facing a series of issues. The amount of trouble scenarios may be the most our society has seen, and this is only the beginning. We and many of our colleagues have spent most of our attention on the rise and treatment of women. Rightfully so, because they have had a very long path to travel. But in the U.S.A., lately there has been a severe lack of attention paid to how we treat men — young men and boys in particular. We wrote about this before when we covered the rise of the hyper-masculine man...
Can Consumers Switch From the 'What's In It For Me' Mentality?
October 22nd, 2014 by Dwayne W. Waite Jr.
If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...
Simplicity: A Blues-Based Guide to Copywriting
October 21st, 2014 by Jerry Northup
The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but copywriting as well.
Can Copyright Challenge Copycats in AdLand?
October 21st, 2014 by Dwayne W. Waite Jr.
Ah, yes; the copycat. Copying the success of others is nothing new in the advertising world. Indeed, when we look around, we can see an ad and name several brands that tried the same strategy. Many people would agree with the statement that there are no longer any new ideas, just new people who use them. Yes, even the wordsmiths in our industry have decided that "copying"...
'They Attract' Ad Shows Objectification Still an Issue
October 20th, 2014 by Dwayne W. Waite Jr.
AdLand continues to get a bad rap when it comes to how women are portrayed in advertising and within the industry. No doubt because worldwide, the objectification of women is still a big problem. The adage that everyone knows is "sex sells." But recent studies in consumer buying patterns versus sexy advertising clearly show that sex actually doesn't sell.
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