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NYPD and BBDO Try Mannequins Instead of Milk Cartons to Find Missing Boy
April 29th, 2016 by AdAge
The New York Police Department and BBDO New York are taking the search for missing persons beyond the milk carton. In a project called "Invisible Faces," the face of a boy who disappeared six years ago will now appear on a store window mannequin in an effort to reinvigorate the search and possibly lead to his return. BBDO created the concept, and worked with the NYPD...

Can the Ad Industry Save Itself?
April 28th, 2016 by The Ad Contrarian
I am still hopeful that we can save ourselves. We are in very deep trouble, but there may be a strategy to rescue ourselves from the hole we have dug. Let's start by defining the problem. The problem is that everyone seems to have lost confidence in us. Our clients don't trust us. In fact, the Association of National Advertisers is...
The Incredible Xbox Commercial Microsoft Didn't Make
April 27th, 2016 by Business Insider
A YouTube video called "Player Two" is going viral on YouTube because it is a tear-jerking, super touching story. But the story of how and why it got made is just as heart warming. Here's a clue: Microsoft had nothing to do with it, reports Adweek's Robert Klara.
McDonald's Puts U.S. Creative Account Into Review
April 26th, 2016 by AdAge
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP.
Where Madison Avenue Meets Wall Street
April 25th, 2016 by Stuart Elliott
Those with a materialistic frame of mind think of spring not as the start of milder weather but as the beginning of the season for annual reports. That's when publicly traded companies present their best face to the financial community and shareholders, publishing summaries of past performance and promises of future successes. Given the crucial role that advertising plays in the economy...
'Saturday Night Live' Will Cut Ads by 30% Next Season
April 25th, 2016 by AdAge
NBC's "Saturday Night Live" is paring down its commercial load, with plans to cut about 30% of ads out of the sketch comedy show next season. It will do this by removing two commercial breaks per episode, giving viewers more content, said Linda Yaccarino, chairman-advertising sales and client partnerships, NBC Universal. And for advertisers, NBC will also be offering a limited opportunity...
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