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Beck's Wants More Premium Drinkers
June 18th, 2018 by AdAge
With mainstream beer a stagnant market, Beck's has chosen an unusual strategy to attract new drinkers --make it look like wine.

'Got Milk?' Turns 25
June 14th, 2018 by Fast Company
It’s been a quarter century since those two little words entered public consciousness. Here’s the story of one of the most famous ad campaigns in history.
Forget Kombucha: Cannabis is the Next Beverage Trend
June 13th, 2018 by Inc.
As beverage heavyweights like Constellation get into the cannabis industry, THC and CBD infused drinks are about to show up everywhere.
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