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How Creatives Can Learn to Stop Worrying and Love Data
September 22nd, 2016 by Digiday
Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that, it’s crucial to future-proofing your playbook. “Real” creatives tend to cringe at the idea of using data in their ad campaigns. But this aversion might have more to do with a need for a new definition for data and a new understanding of its role in their creative process than with zealous artistic purity.

ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey
September 21st, 2016 by Forbes
The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice.
The Truth About the ROI of Online Video Ads, in 5 Charts
September 20th, 2016 by Contently
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).
Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube
September 20th, 2016 by Business Insider
Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms. It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
When Agencies Focus on 'Culture,' They Get Exclusion Instead
September 20th, 2016 by Digiday
When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What’s your favorite television show? He answered: “’Scandal.’ Or any Shonda Rhimes show.” The creative director...
The Big Business Of Red Carpet Bling
September 18th, 2016 by Fast Company
Actress Cate Blanchett is celebrated for her unconventional, avant-garde awards-show fashion. But at the 2015 Oscars, it was her jewelry that stole the red carpet show: She paired a long, simple black Maison Margiela gown with a Tiffany & Co. turquoise and diamond necklace. It dominated fashion headlines and soon thereafter, inspired knock-offs and Etsy reimaginings. Us Weekly promoted a $75 Blanchett-inspired jewelry giveaway. "We didn’t plan on it," says Blanchett’s stylist, Elizabeth Stewart. "But it worked." When it comes to Hollywood baubles, the motto is generally, "Go big or go home." To compete with couture gowns and Cinderella moments, top jewelers such as Bulgari, Chopard, and Forevermark go all out to secure their celebrity endorsements.
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