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Thanks in Advertising
November 26th, 2014 by Dwayne W. Waite Jr.
We have reached the appointed time where we go on a small editorial break to spend quality time with family, friends, and others we choose to associate with. Of course, we would be totally remiss if we didn't first show our appreciation for the industry. It is clear that this year has been an interesting one for the industry. Spending has increased; brands are getting more comfortable opening their wallets as consumers are doing the same. As the holiday shopping continues to ramp up, we are expecting very good news from retailers.

Save the Ads from the '70's? Interesting!
November 25th, 2014 by Dwayne W. Waite Jr.
We are, if you have read our posts before, quite the fans of history. Yes, we wholeheartedly believe the adage that if you fail to understand history, then you are doomed to repeat it. Also, as we have learned, if you do not study the mistakes and triumphs of those that come before you, you waste useful time making the same blundering mistakes you could have avoided if you simply took the time to research what was done before. We (and apparently many of our colleagues) still continue to adopt that knowledge. If we truly believe the words and wisdom of Ogilvy, we would see that it doesn't matter if we say a message in five words or 100...
Back in Blank: Lyrical Tools for Breaking Writer's Block
November 25th, 2014 by Jerry Northup
“I Want You … To Read This!” Although there are naturally some constants in the work of a copywriter, the job very rarely is the “same old song” from day to day. You could consider the fact that most projects do start with typically brief sketches of goals and objectives as one of the common factors, but even at that there is a large degree of variance in quality and quantity of content.
Interesting Stats For Marketers During the Holidays
November 24th, 2014 by Dwayne W. Waite Jr.
The holiday season is upon us, and marketers and brands are readily aware of how much is at stake. Many brands make most of their profits during these next couple of weeks, so it is imperative that they understand accurately how consumers are spending, where they are spending, and how much they plan to spend at every location. Luckily for brands, there are dozens of reporting platforms and marketers prepared to decipher that information. Agency Post, another online source for marketing (geared mostly towards agencies), has compiled a list of 32 bits of data brands should be aware of. We decided to pick our top five to share. 1) From an Adobe report, the prices on Thanksgiving Day, not Black Friday, will be at their lowest, with data supporting...
Study Shows Recommendations Boost Sales
November 21st, 2014 by Dwayne W. Waite Jr.
Consumers prefer to buy things that other people have. We know this; humans are influenced by their environment. We, as consumers, put a high value on social proof. Are we getting the good products? Will these products boost our social worth?
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