TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
KFC's Colonel & Geico's Gecko Are In This High School Yearbook
May 25th, 2017 by Creativity Online
An enterprising teenager might have unlocked the secret to reaching elusive young consumers: high school yearbook ads.

Commission-based Comp Model Rebounding for Agencies
May 24th, 2017 by MediaPost
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.
Bud Makes Patriotic Play With Camo Bottles
May 23rd, 2017 by AdAge
The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers.
Special K Wants Women To 'Own It'
May 22nd, 2017 by AdAge
Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.
CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
May 19th, 2017 by New York Times
Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.
Beyond Madison Avenue on
Advertise on Beyond Madison Avenue

Return to Top