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How 'Real' Must Advertising Be?
April 17th, 2015 by Dwayne W. Waite Jr.
Is there a place where it is okay that "truth" doesn't reign supreme? Consumers claim that they want truth in advertising. They claim that they want transparency with brands. People claim that they do not want to be sold to. Consumers claim they want the "real" deal. Why? We are not pushing a position for deceptive advertising, not by any means.

Is It The 'Buy' or Is It Brilliant?
April 17th, 2015 by Jerry Northup
To even casual watchers of television, certain ads stay with you long after you’ve resumed life. What we remember, of course, is also reinforced by seeing fragments of those same ads reappear in our news feeds or when we glance out of our car windows. Obviously, they work. Repetition is the key to retention. But do these overly familiar snippets of advertising...
Brands Take to Emojis
April 16th, 2015 by Dwayne W. Waite Jr.
As communicators, it is important for us to keep up with how consumers communicate. If we fail to understand how people connect to each other, we could miss out on crucial engagements. If we fail to adopt the language and dialects people speak, we will remain on the outside of the communities we so dearly wish...
The Cola Wars Continue: Pepsi Takes NBA Sponsorship
April 15th, 2015 by Dwayne W. Waite Jr.
We love competition, especially when it comes between two iconic brands like Coca-Cola and Pepsi. These two brands, going after the marketplace since the 1880s, have plenty of wins and losses in terms in market strategy to fill marketing classes with case studies. In the classes we teach, we show a documentary about how these two brands have stood the tests of time and of advertising.
The Ad Council’s #LoveHasNoLabels Campaign
April 15th, 2015 by Justine Huffman
For the month of March, the Ad Council’s video “Diversity & Inclusion — Love Has No Labels” has ranked number one in the top five most-viewed ad campaigns on YouTube. At present, the ad has over fifty-one million views. The ad displays an assortment of groups, ranging from friends and family members to couples, from various backgrounds. A large on-stage x-ray is used to conceal the physical identity of each couple and group, giving the spectator a mere view of skeletons engaging in random actions.
Shifting Gears in Your Advertising Career
April 14th, 2015 by Damion Wasylow
Advertising is an incredible industry, attracting smart, inspired, and charismatic people. From strategy to creative development to sales, opportunities abound for the talented and ambitious. The options are so diverse and appealing, in fact, that advertising professionals often experience several shifts during their careers. Through 20 years in advertising, I’ve been a designer, a copywriter...
PETA Strikes Again in Weird Ad Campaign
April 14th, 2015 by Dwayne W. Waite Jr.
We are all for advocacy. We believe that if a brand or organization believes in something strongly enough to create an ad campaign for it or against it, then by all means, do it. That doesn't mean AdLand and society need to like it. Again, PETA is fulfilling its seldom called-upon duty to fulfill that role. We know that PETA gets a bad rap for doing odd things because the majority of society (at least, it seems) doesn't feel the same extremely strong and personal feelings towards animals that the organization does.
Stress Less, Advertise More
April 13th, 2015 by Mona Sabbah
Advertising can be stressful, but of course you already knew that. Besides long hours, traveling, and looming deadlines, creatives are always on the hunt for the next big idea. From an interesting insight to a dramatic headline to an intriguing visual, we're continuously searching, thinking, and, well…stressing. When your day-to-day revolves around so much thinking, it’s no wonder most creatives are a well-balanced mix of anxiety, curiosity, and nervousness. If bubble baths, kickboxing, or yoga aren't for you, here’s a list of other ways to unwind and appease these nerves. Guided imagery can help you de-stress. My favorite is the beach walk kind, where I listen as a soft voice accompanies me along sandy shores...
Target Fails to Capture the Canadian Market
April 13th, 2015 by Dwayne W. Waite Jr.
Last week was the end of an era for Target. The last of its 133 Canadian stores closed, leaving 17,000 former Target employees to update their resumes and begin looking for new occupations. The new CEO of Target convinced the board that it was the right thing to do. The stores were empty, and the Canadian consumer was not picking up what Target was throwing down. Why?
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