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Buzz Aldrin Bowled Over by Quaker Oats
October 28th, 2016 by The Drum
Quaker Oats have convinced the second man to land on the moon to make some space in his schedule to star in the breakfast brand’s latest television campaign. Buzz Aldrin is set to touch down on 1 November for a four-week run on the small screen recalling his famous foray to the orbiting chunk of rock whilst munching on a bowl of porridge.

Nike Comes 'Out of Nowhere' with Latest NBA Campaign Film
October 27th, 2016 by The Drum
With ratings down in the NFL season this year, perhaps it’s time for other sports to charge ahead. If Nike has anything to do with it, this NBA season will be one to watch, with signature athlete LeBron James and his Cleveland Cavaliers defending their title after a miraculous run in last year’s finals.
Has the Stage Finally Been Set for Programmatic Creative?
October 25th, 2016 by The Drum
The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the technology and methodology in a meaningful way. Just last week, the Interactive Advertising Bureau (IAB) announced the release of its Dynamic Content Ad Standard as the driving protocol to coalesce the digital ad industry around a common set of rules...
The Nine Second Rule: Opting Out of Pop-up Ads Within Seconds is The Norm, Study Finds
October 24th, 2016 by The Drum
The New York-based firm MediaBrix recently studied how people interact with their smart phones when an ad appears and learned that there was a distinct preference depending on how the ad was presented and that a pop-up ad was viewed for nine seconds compared to 44 seconds for the opt-in ad.
McDonald’s Will Start Auditing its Media Contracts
October 24th, 2016 by Digiday
McDonald’s is hiring auditors to take a thorough look at its nearly $1 billion advertising business, probing into troubling media practices like rebates revealed in the Association of National Advertising’s transparency report. “We are reviewing and auditing everything,” Deborah Wahl, CMO for McDonald’s, told Digiday...
Snoopy Has Been Fired as the Mascot of MetLife Insurance
October 20th, 2016 by Business Insider
It's a sad day for Snoopy: The "Peanuts" character is being fired as a mascot for MetLife, a relationship that has lasted more than 30 years. MetLife announced Thursday that it's phasing out use of Snoopy to promote the brand, Bloomberg News reports. The insurance company first looked to the character in the 1980s...
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