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Advertising Week Snippet: Of Branded Content
October 1st, 2014 by Dwayne W. Waite Jr.
Content marketing: the activity where brands create content in order to draw in their consumers, because those interested in the content could potentially be or could become potential consumers. Oh, the positivity. More often, it is called branded content, where information brands put online is viewed by consumers...

Honest Mistakes: What to Say and Why Not to Say It
October 1st, 2014 by Jerry Northup
Each and every organization I’ve spent time with has encouraged me and others to speak their mind about issues important to personal growth or company direction. I’ve never found an example where an “open-door policy” wasn’t in place. So it has always amused me when groups of 40, 50, or more freeze...
It's That Time Again: Advertising Week '14
September 30th, 2014 by Dwayne W. Waite Jr.
Advertising Week 2014 has just begun, and according to many sources, NYC is supposed to have hundreds of thousands of business, pop culture, and marketing professionals ascending...
The Great Skateboard Massacre: How Did You Get Into Advertising?
September 29th, 2014 by Brian Keller
Friday September 26, 2014: the guy who wrote this column smacked his face on a pole at a skate park, during a drizzle, on wet asphalt, on a skateboard he borrowed from “some kid” while attempting to do a difficult trick called “the kick-flip.” What possessed him to try and do a trick he’d never tried before is beyond the imagination of anyone who has even borderline sanity. The idea that this guy is the creative director of an ad agency is mind-boggling. It’s mind-boggling that he is the creative director of any ad agency (he has held the position at a number of agencies) because of where he came from. Today, he may not be afforded any opportunity at any agency. He started as an usher at the American Film Institute...
Propaganda: A Necessary 'Evil'?
September 29th, 2014 by Dwayne W. Waite Jr.
Education in marketing and public relations has changed drastically in the past 20 years. A few decades ago, there was no such thing as a major in public relations at most colleges and universities. Now, the education field is working on developing interactive media masters programs. In the 1980s, marketing in many places was still known as "distributive education." Bring up distributive education in a modern high school, and you'll get a bunch of blank looks. The point is that it is important for communicators to understand certain principles on how our industry communicates. One of the people who helped start that conversation in the United States was a gentleman called Edward Bernays.
Super or Comical? Marvel Custom Solutions for Brands
September 26th, 2014 by Dwayne W. Waite Jr.
As fans of Marvel and comics in general, we're going to have to lean towards "super" on this one. Many companies look for ways to tap into the zeitgeist of the modern culture. Right now, in the United States, the current trend in terms of entertainment has been in the resurrection of comic book heroes and villains. From Spider Man to the Avengers to the Guardians of the Galaxy...
How Flawed are Surveys?
September 25th, 2014 by Dwayne W. Waite Jr.
It is important for communicators to gather feedback from the audiences that they serve. Though a two-way dialogue is ideal in terms of gaining that feedback, in many cases it is simply not realistic. Feedback and data help marketers make relevant business decisions. Research allows creatives to focus their artwork and combine it with strategy.
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