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The Guardian Reveals for the First Time It Pays Rebates to Advertising Agencies
August 23rd, 2016 by Business Insider
The Guardian has revealed in its annual accounts it pays rebates to advertising agencies,Campaign's Gideon Spanier first spotted. Parent company Guardian Media Group's (GMG's) financial statements for the year ended April 3, 2016 includes a small section entitled "advertising rebates," which details how the newspaper owner pays rebates in the form of "free advertising space..."

Inside the Making of an Olympics Meme That Was Viewed 45 Million Times
August 23rd, 2016 by Digiday
If there was a meme Olympics, this might get the gold medal. Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is one of the breakout memes of the Olympics. The original tweet got over 5,500 likes and retweets — and that doesn’t count the people it reached in the farthest corners of the internet on other platforms...
How 8 Agencies Are Building Their Brands on Snapchat
August 22nd, 2016 by Hubspot
When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter...
7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
August 19th, 2016 by Hubspot
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music...
McDonald's Pulls Happy Meal Fitness Bands Due to Skin Irritation
August 18th, 2016 by AdAge
McDonald's latest attempt to promote exercise with Happy Meal toys has apparently irritated some people. Literally. The Golden Arches, long criticized for marketing what some say is unhealthy food, has been giving out activity trackers in Happy Meals in the United States and Canada in recent days.
Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos
August 17th, 2016 by AdAge
Image-first platform Pinterest is making a big move into video. The company on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.
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