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Who's Right: Advertisers or Doctors?
November 24th, 2015 by Dwayne W. Waite Jr.
In case you haven't heard, the American Medical Association (the less-fun AMA) called for a TV ban on drug advertising. Yes, the group said that direct-to-consumer messaging is attributing to the rising costs in medicine, and is a main cause for expensive and unnecessary procedures.

A Modest Proposal: No Ads? No Product
November 23rd, 2015 by Dwayne W. Waite Jr.
Sooner or later, a line must be drawn in the sand when it comes to consumers, ad blockers, and brands. What this faceoff will look like remains to be seen. If brands clean up their acts, consumers will see no need to use ad blockers, and those companies will be phased out of the marketplace through economic means. If brands carry on as they are now, consumers will make a case for using ad blockers, creating a stronger foothold...
How Should AdLand Be Measured?
November 20th, 2015 by Dwayne W. Waite Jr.
Advertising is still under fire for reporting a return on investment based on its expenditures. How should we measure success? How can we determine the correct amount of advertising dollars per buyer, per campaign, and per quarter? What exactly are the C-Suite, our clients, and society really looking at when it comes to evaluating a campaign?
Why Consumers Won't Buy Your Product
November 19th, 2015 by Dwayne W. Waite Jr.
There is a difference between not connecting with the right target market and not delivering what your target market demands. Like we have said time and time again, creating dynamic marketing and advertising campaigns will not and cannot save a bad product. This is nothing new; we only repeat what the greats like Ogilvy, Bernbach, and Lois have exclaimed over their impressive careers. Yet brands continue to blame and criticize the game...
Want Creativity? Abandon Abundance
November 18th, 2015 by Dwayne W. Waite Jr.
It has been clear in the United States that marketers and advertisers across the country have been searching for more ways to be creative, whether it is making more appealing advertising, creating different product packaging, or even creating and designing new product offerings and services.
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