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Brands, Agencies, and FIFA: Oh My!
May 29th, 2015 by Dwayne W. Waite Jr.
We are not here to cast FIFA and the sports marketing agencies in question in guilt. That's not our place. Like the rest of the public, we only know what has been released. But for the brands that have partnered with FIFA, as well as the companies and brands that sponsor the huge tournaments, country teams, and the World Cup? We are sure they are waiting for more positive news.

The Hardships of Being an Advertiser and Seeing from the Outside
May 29th, 2015 by Cameron Kirkwood
A group discussion was brought up about discriminating a brand on the simple factor that they don’t own a website .  That’s like saying that since the electric socket on the wall is crooked, I wouldn’t dare plug anything into it. But is that something that the average consumer truly bothers to take into account? A few weeks ago I was doing a tour for a group of renowned engineers across the world.
A Tricky Survey Could Change Responses
May 28th, 2015 by Dwayne W. Waite Jr.
There is more to advertising and marketing than creativity and digital media. That is why we dedicate time to talk about market research and the gathering of information. Like changing the oil in a car, or changing a tire, it's not the glamorous part, but it's important. Creativity definitely has its place, and many professionals (including us, at times) are huge advocates for it. But for some reason, those in favor of market research stay silent. So we speak up for them. Perhaps everyone is having the correct train of thought ...
The Most Original Idea is That There Are No Original Ideas
May 28th, 2015 by Cameron Kirkwood
Adweek was hosting its weekly #AdweekChat this past week when an interesting question came to surface. “What are the keys to finding inspiration in others’ great work without stealing/co-opting their ideas?” This caused me to pause for a second. I was looking forward to seeing the responses, as I really had to think about it myself; however, the answer to this question...
Is 100% Viewability Realistic? Doubtful
May 27th, 2015 by Dwayne W. Waite Jr.
Brands have been really bent out of shape since the report that came out towards the end of 2014 stating that less than half the ads presented on the web are being seen by actual people. Yes, the majority of digital ads are being screened by bots and spammers, the worst of the worst in terms of a digital audience.
Fear Not the Feedback
May 26th, 2015 by Mona Sabbah
As creatives, we put ourselves out there every day. From feedback to criticism to having to make something pop a little more, it’s draining. But you and I know it’s part of the process. Without revisions and changes, the work can’t be approved. Without approval, there’s no publication, and without proof you have no portfolio. So how do you deal with feedback? Prepare for it; make peace with the fact that it’s part of working in advertising. Don’t take it personally and allow time for the back-and-forth dance you’ll have with the client.
No Need for Big Data; AdLand Needs Smart Data
May 26th, 2015 by Dwayne W. Waite Jr.
We are approaching the end of our semester here in our school, and our marketing students are quickly coming to realize how much (or, worst case, how little) they have retained in the course. As we review, the most common concept our young minds struggle with is marketing information.
The Selfish Consumer: Everyone Wins?
May 22nd, 2015 by Dwayne W. Waite Jr.
America is made up of a large amount of consumers who operate on an age-old economic theory — the notion that the business world (and therefore, society) can thrive when we all pursue our own self-interest. Yes; that the best thing we can do for each other is to satisfy our own needs and wants as best as we can. For the most part, we've been okay with that sentiment. But there is more to that theory.
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