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Putting a New Spin on Skip
January 29th, 2015 by Ric Corns
Direct Marketing news has a fascinating post about a new way for users to interact with video advertisements. Instead of simply clicking the ‘Skip Ad’ button, as most of us are accustomed to, PK4 Media is proposing an alternative solution: the user drags the brand message to a section of the video player, to be viewed after the user has viewed their content. Says PK4’s CEO Tom Alexander, "Online video ads are skipped more than half of the time according to a study by Adroit Digital. ..."

Will the Super Bowl Ads Deliver?
January 28th, 2015 by Dwayne W. Waite Jr.
After we watched several teasers and pre-released ads along with our classes, it makes us wonder — will the Super Bowl ads be better than last year? So far, it is not looking good. Catering to a huge market, a hopeful 120 million people, is a very tough thing to do. If we apply Seth Godin's philosophy that mass advertising equates to a lot of advertising and average ideas, then we shouldn't hope for any really smart advertising, but an original, all-encompassing ad.
Mullen to Close Pittsburgh Branch?
January 27th, 2015 by Dwayne W. Waite Jr.
We are always bummed out to hear when an agency needs to consolidate. Especially more so when that agency had an impact on our marketing development. Hopefully this isn't true, but the word is out that the Mullen branch in Pittsburgh is closing its doors, affecting around 45 agency personnel. The Mullen branch in Pittsburgh, in conjunction with Point Park University (Point Park College at the time), helped fuel our young minds with the idea of going into a career of advertising...
No Plan B: Putting All Your Eggs in One Basket
January 27th, 2015 by Jerry Northup
Most career advisors counsel against narrowing your options. Yet, at least as it pertains to entering the advertising and marketing field as a creative writer, I believe you’ve really only got one egg to work with — your talent. So, to succeed, you have to maintain, in a sense, a single-minded obsession to stick with it in both good times and bad. Carrying the analogy forward, the basket you place your “egg” in merely represents the organization...
Wix of the Trade
January 26th, 2015 by Briskman Stanfield
Is it real or fake? Sometimes ads can fool the sharpest minds, especially during Super (let the juices overflow) Bowl Sunday. One campaign spoof currently running is so convincing from ad teasers and social media hype that it is receiving genuine product-partnering offers! Not so ridiculous after learning...
Should Consumers Advocate for Black & White Ads?
January 26th, 2015 by Dwayne W. Waite Jr.
For most consumers, choice becomes difficult because of the number of options, the similarity between products, and the over-stimulation of the senses. When we sense that a deal could be too good to be true, we often hold off to the point that we end up...
How Much Time is Needed to Be Effective?
January 23rd, 2015 by Dwayne W. Waite Jr.
"What have you done for me lately?" Though the question is rarely verbalized, the marketing team or agency constantly feels pressure from the C-Suite and other departments when it comes to producing quantifiable results. Marketing professionals know well enough that it takes time for consumers to see a message, understand a message, weigh it against alternatives, consider switching costs...
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