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Girls’ Lounge at Cannes: Real Empowerment or Lip Service?
June 26th, 2017 by Digiday
Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival.

Has Unilever’s Ambition to Eradicate Gender Stereotyping From Its Own Ads Been Successful?
June 23rd, 2017 by The Drum
It’s been one year since Unilever unveiled its global ambition to eradicate gender stereotypes from its ads. Now as it launches a new Unstereotype Alliance, how has its original pledge impacted its bottom line and the way it works with the industry? The Drum’s Rebecca Stewart and Robyn Darbyshire explore.
Game of Thrones Uses Social Clues and Games to Tout the Season Seven Premiere
June 22nd, 2017 by The Drum
Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with ‘winterizing’ activations across Twitter, Reddit and Google.
Dailymotion Repositions, Enticing Advertisers with a ‘Clean’ Platform
June 21st, 2017 by The Drum
Vivendi video platform Dailymotion has today (20 June) unveiled a host of changes to its offering, including a brand repositioning that will see it target an older audience seeking premium content ‘clean’ of explicit visuals. Dailymotion, which was founded in 2005 and purchased by Vivendi in 2015, will now focus its audience...
E-Trade Wants People to Trade Rather Than Get Mad in New Campaign
June 19th, 2017 by The Drum
E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.” The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity. In the 60-second spot, ‘Don’t Get Mad’, we see a man as he daydreams about the spoils of modern wealth, complete with scenes of the ultra-rich doing rich people clichés, like feeding a giant lizard...
How Taco Bell Stokes the Flames of Fan Love
June 19th, 2017 by The Drum
Getting from “like” to “love” is a challenging proposition, especial in the QSR category. Strong opinions from consumers can be both a blessing and a curse. Tough feedback is a way for a brand – especially in the hyper-competitive category – to improve. However, the trials and tribulations of McDonald’s, for example, offer a glimpse into the razor-thin line between contributing to culture...
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