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How Do You Scoop Love?
June 29th, 2015 by Briskman Stanfield
While some creatively tweeted in support of ‘Supreme’ love, Ben & Jerry’s re-named a classic flavor.

Will Brands and Agencies Ever Get Along?
June 26th, 2015 by Dwayne W. Waite Jr.
As if the tension between brands and agencies couldn't get hotter, more information and conversation about the need for agencies has come up yet again at Cannes. Reuters reports that there are over 13,000 professionals discussing the future of the marketing industry.
From Cry to Buy
June 24th, 2015 by Mona Sabbah
I just read an article on DesignTaxi.com about the latest guerilla tactic from McCann Mexico and wanted to share with all of you. The advertising agency invited 100 women to cry as they watch Titanic. Why? To promote L’Oreal’s latest mascara campaign: The Waterproof Experience.
Of Message Strategy
June 24th, 2015 by Dwayne W. Waite Jr.
ANA Seeks RFP for Media Transparency Study
June 23rd, 2015 by Dwayne W. Waite Jr.
The Association of National Advertisers (ANA) has been trying to make some serious moves as of late. From snagging thought leaders from around the world, to covering (and uncovering) issues that are important to the marketing world, we must say that the ANA is really trying to become a bigger voice for the industry.
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