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Using Nostalgia and Memories
December 19th, 2014 by Dwayne W. Waite Jr.
Effective marketing and advertising entails establishing a connection with the potential customer, and giving them a reason to believe that your good or service has a chance to improve their quality of life. Of course, that is no surprise. But the effect of using nostalgia and memories — whether the memories are real or fabricated — continues to delight marketers.

Why An Advertising-Free World is Bad for Consumers
December 18th, 2014 by Dwayne W. Waite Jr.
We are sure many of you have heard about the recent trend in cities around the world getting rid of advertising from plain, public sight. Several people in those cities believe that getting advertising out of the city will increase the quality of life. On the other side of the spectrum, we have all heard the many school districts in our own nation that are seeking advertising dollars to help boost funding because no one should pay higher taxes for a better school system.
How Hard is Choice, Really?
December 16th, 2014 by Dwayne W. Waite Jr.
If you have been loyal readers of ours for the past four years (first, thank you!), you would know that we thoroughly enjoy the times when marketing and other realms of thought intersect. Marketing and advertising are fields that we wholeheartedly believe generalists excel in, for it is imperative to know a little bit about everything to be successful. Knowing only what makes a catchy ad or how to write well cannot be the only prerequisites. Knowing about economics, sociology, psychology, and even philosophy can help the marketing professional increase their professional lifespan.
Americans Feel Informed? They Should Act Like It
December 15th, 2014 by Dwayne W. Waite Jr.
As many of you know, advertising serves as the primary bridge between business and consumers. Advertising, in its purest form, should inform, remind, or persuade consumers to try and use goods and services that are being provided to make life better — to take care of the many different wants and needs those consumers have. Due to the rise of the Internet and digital media, American consumers are getting a ton of information. A recent report came out saying that Americans feel informed because of all the information, contrary to much belief that "information overload"...
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