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Ralph Lauren Comes Back to TV With Olympic Spot
July 29th, 2016 by AdAge
Since 2008, clothing retailer Ralph Lauren has been an Olympics sponsor and is the official outfitter of Team USA for the opening and closing ceremonies of the Olympics and Paralympics. But it's never run a TV spot on the Olympics -- until now. In fact, the commercial is the first TV ad for Ralph Lauren's apparel business...

How 6 Small Agencies are Getting Creative With Team Building This Summer
July 28th, 2016 by Digiday
Ah, summer. It’s the season of office shorts, lax Fridays and … trust falls. The agency retreat is an opportunity for teams to regroup and strengthen bonds before clients come calling. And they’re not just for the big guys: The smaller agencies are disrupting summer, too. From hackathons to group runs, agencies of all sizes are getting increasingly innovative with ideas intended...
Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online
July 27th, 2016 by Business Insider
Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange. The launch of "REX" means that marketers can now use Rubicon's automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal. To date, the entire online children's advertising market operated...
ANA Guidelines Will Disrupt Brand-Agency Relationships
July 26th, 2016 by The Drum
The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.
Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics
July 25th, 2016 by The Drum
Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”, focusing on Bolt’s journey from childhood dreamer to global superstar. The animated ad traces the Olympic gold medallist’s humble beginnings...
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