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The Adventures of Entry-Level Job Hunting in Advertising
August 3rd, 2015 by Cameron Kirkwood
Ever hear that turn of phrase: How are you supposed to apply to a mandated two-years-experience job without two years of experience when every entry-level position requires it? This is a real, scary truth in many industries, and let me tell you — the ad industry certainly does not shy away from it. Except there’s one thing that stands out in our field...

10,000 Hours: Can Anyone Become a Marketing Master?
August 3rd, 2015 by Dwayne W. Waite Jr.
Can anyone actually become a marketing master? An interesting question, certainly. We think that the answer could be just as thought provoking.
Bugaboo to Moms: The Ad is Fine, Stop It
July 31st, 2015 by Dwayne W. Waite Jr.
We're paraphrasing, of course. Bugaboo, a brand that makes high-end buggies (baby strollers) has been facing some backlash from the last ad they posted. The ad featured 23-year-old model Ymre Stiekema walking her baby in one of Bugaboo's $800 stroller. The young model happened to be in a bikini (or a running outfit that looks like a bikini; we've seen plenty of those, too).
Need to Know Content Marketing? Here's a Free Resource
July 30th, 2015 by Dwayne W. Waite Jr.
In one of our previous posts, we hinted that we would be sharing more insight about engaging consumers with a high-quality content marketing campaign. We didn't forget, and have an exciting resource for those marketing and advertising professionals who like to pursue professional development on their own.
Five Things Marketers and Runners Have in Common
July 29th, 2015 by Dwayne W. Waite Jr.
Though we are fans of taking our digital pedestal to discuss marketing and advertising theory, behavioral economics, consumer behavior, trends in the industry, and the gloomy client/agency relationship, we, like you, occasionally need a break. ​The wise Willy Wonka once said, “A little nonsense now and then is relished by the wisest men.”
Do People Really Still Buy Leads?
July 28th, 2015 by Dwayne W. Waite Jr.
If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over. With the age of digital marketing, marketing analytics, CRM, social media, and “inbound marketing,” there is no excuse to settle for finding a firm that collects leads and pay them for numbers, emails, and contacts of “influential” people. Thankfully, when marketers understand their market, the age of the cold call is over. Long live the warm and hot calls.
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