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Wix of the Trade
January 26th, 2015 by Briskman Stanfield
Is it real or fake? Sometimes ads can fool the sharpest minds, especially during Super (let the juices overflow) Bowl Sunday. One campaign spoof currently running is so convincing from ad teasers and social media hype that it is receiving genuine product-partnering offers! Not so ridiculous after learning...

Should Consumers Advocate for Black & White Ads?
January 26th, 2015 by Dwayne W. Waite Jr.
For most consumers, choice becomes difficult because of the number of options, the similarity between products, and the over-stimulation of the senses. When we sense that a deal could be too good to be true, we often hold off to the point that we end up...
How Much Time is Needed to Be Effective?
January 23rd, 2015 by Dwayne W. Waite Jr.
"What have you done for me lately?" Though the question is rarely verbalized, the marketing team or agency constantly feels pressure from the C-Suite and other departments when it comes to producing quantifiable results. Marketing professionals know well enough that it takes time for consumers to see a message, understand a message, weigh it against alternatives, consider switching costs...
Super Bowl 2015: All About the Dads?
January 22nd, 2015 by Dwayne W. Waite Jr.
As we have said before, we have the opportunity to pepper nearly 200 young men and women between the ages of 15–18 with questions regarding marketing and advertising, their lifestyle choices, and the trends they are seeing within their social environments. We love it. So recently we had the chance to show them the extended version of the Toyota Camry...
Of Trivial Gaffes
January 21st, 2015 by Dwayne W. Waite Jr.
We watched the State of the Union last night, and President Obama talked about the state of political media and how they love to catch politicians when they do, as POTUS called it, "trivial gaffes," meaning mistakes that in all reality mean very little. President Obama was insisting that people should look at the actual content of the discussion versus the mistake the politician made. Look over it in order to see the real stuff. If only that sentiment could be shared with the marketing community.
Subliminal Advertising: Real or No?
January 20th, 2015 by Dwayne W. Waite Jr.
The idea that advertisers and marketers could use subliminal advertising in order to sway opinion has been around for decades. Study after study, control group after control group, researchers have continually failed to create statistically significant evidence that subliminal advertising can actually work. However, as we all know about proof of science, no scientist or researcher could prove...
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