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The Perception of Average
September 1st, 2015 by Dwayne W. Waite Jr.
Is it not the mantra that "C students run the world?" If so, why is the word "average" so negative? Our colleague over at Beneath the Brand wrote a nice article about the Keds campaign claiming that there "is no average girl." The human mind is fascinating. If there is no such thing as average, then that means there is no real way to compare one element against another.

Inbound vs Outbound in Advertising
August 31st, 2015 by Cameron Kirkwood
Why I'm phrasing the title like it's some political debate, I have no clue; however, much like politics, I do have a clear side. I absolutely despise outbound marketing. Yes, I know it will always exist. Yes, it's practiced by small businesses and Fortune 500 companies alike, and yes, I understand its use...
In AdLand, We Still Love to Hate Each Other
August 31st, 2015 by Dwayne W. Waite Jr.
Perhaps the byproduct of fierce competition in a land of creatives is bitter resentment and hate. AdLand has never had the reputation of being cordial, yet it has never been deemed a place for tormented souls either. Like any workplace, there are people you are going to like, and there will be people you will not like. That's life. But in AdLand, the notion to share one's distaste and hate...
An Ode to Wordsmiths
August 27th, 2015 by Dwayne W. Waite Jr.
We enjoy knowing that sometimes it is not what is being said that is the important thing, but how it is being said. It is incredible to see that words have so much impact on how consumers perceive certain topics. For example: While we were in college, we were a member of an organization that helped to build community amongst the living areas around campus. We were instructed that the places that our students lived were not "dormitories" but "residence halls." The different parts of the campus were not simply buildings, but designated "areas." The goal was to make sure that the first-year experience for the school was a good one. Our alma mater had research that proved...
Why is WPP Spooked Despite Rising Profits?
August 26th, 2015 by Dwayne W. Waite Jr.
The marketing and advertising landscape is still trying to figure itself out. The business scene, with Corporate America and Wall Street, is not doing it any favors. With investors scared about what is going on in the Asian markets and clueless about what is going through the heads of the Chinese government...
What If We Sold Bed Linens Like We Sell Video Games?
August 25th, 2015 by Mona Sabbah
Time and time again, especially in the ad world, we are given or actually give the advice "Think outside the box." In other words: Be creative, be different, be daring. Yet even in our industry, we still follow certain rules. There’s a particular way to sell specific products, and we rarely step outside that box. Take, for example, makeup. Typically there’s a cover model involved, a product shot, a fancy headline that doesn’t say much, and an overall shine to the ad.
How Ads Can Capitalize on Consumers' Poor Thinking
August 25th, 2015 by Dwayne W. Waite Jr.
How interesting is it to discover that some human behaviors occur commonly amongst us regardless of intellect, social status, race, or other demographic indicators? In several instances, humans can simply act like humans — completely irrational, yet confident in their ultimate decision. Truly, we are fascinating creatures. As we have mentioned time and again throughout our happy years here at Talent Zoo and Beyond Madison Avenue, we love diving into the human psyche and discussing...
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