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Google Ditches 30-Second Unskippable Ads on YouTube
February 20th, 2017 by The Drum
Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson.

In Advertising, As in Culture, The US Still Struggles with Diversity
February 17th, 2017 by The Drum
While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society. And that’s true even though research shows consumers want diversity in advertising. In fact, a 2016 study from online market research firm YouGov and parenting website BabyCenter...
The Fraud Fighter: How White Ops Helped Put Ad Waste (and Itself) on the Map
February 16th, 2017 by Digiday
Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.”
Content Advertising Slated to Grow Into a Multi-billion Dollar Industry by 2020
February 15th, 2017 by The Drum
With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017. Content advertising is described as the amount of digital ad...
Sonos Echoes Apple’s Seminal 1984 Ad During the Grammys
February 14th, 2017 by The Drum
American audio electronics company Sonos is informing the public how to break household silence in a homage to one of the most iconic ads of all time. The company paid homage to Apple’s ‘1984’ Mac ad that aired during the Super Bowl, with its own video that debuted during the The Grammys (12 February).
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