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Can Personalization Make Advertising Great Again?
May 24th, 2016 by Forbes
The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when advertising was great. That Coke campaign came out at a very different time, with very different consumer expectations.

American Eagle Outfitters' No-Photoshop Pledge Pays Off
May 23rd, 2016 by The Drum
American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales. Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping. Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand.
‘The Founder,’ Like Ray Kroc, Feasts on McDonald’s Imagery
May 20th, 2016 by New York Times
“Crosses. Flags. … Arches.” Those words are spoken by Ray Kroc, or rather Michael Keaton, in “The Founder,” a film about the McDonald’s Corporation, as he envisions the stature the soon-to-be ubiquitous emblem would attain for the fast-food chain in a nation that in 1954 already had steeples and flagpoles aplenty. “McDonald’s can be the new American church,” says...
Advertiser ID Tracking And What It Means For You
May 19th, 2016 by Forbes
There’s a powerful device out there collecting huge amounts of detailed information about your lifestyle, location, and habits—and it’s tucked away right in your pocket. Each smartphone is uniquely differentiated from hundreds of millions of other smartphones by something called an ad ID. Google’s version is known as GAID (Google Advertiser Identification) and Apple’s is...
Are Advertisers 'Game' for Sponsorships Again?
May 18th, 2016 by Stuart Elliott
We're well into the Upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there's a focus on new ways of reaching consumers as traditional commercials, which interrupt the programming that viewers want to watch, become less and less effective. There's lots of talk this week about potential solutions, replete with industry jargon such as branded content...
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