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Snapchat Gets $1M a Day for Branded Lenses
December 8th, 2017 by Digiday
Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, and BMW have tested this AR development.

The Story Behind Steak-umm’s Hilarious Twitter Account
December 7th, 2017 by Adweek
If you’re not following Steak-umm on Twitter yet, you should get on that. The brand’s amusingly strange account has amassed just 4,593 followers as of this writing.
How the Budweiser Clydesdales Became a Force in Holiday Marketing
December 6th, 2017 by Adweek
The Clydesdales have appeared at parades and festivals, at football games and presidential inaugurals, and—right about now—on the snowy, feel-good holiday TV spots that Budweiser has run since the 1970s.
Vice Crushed One Agency’s Dreams,Then Inspired Its Best Work
December 5th, 2017 by Fast Company
The boutique agency Gretel has been the force behind some of the best TV channel branding of the last few years: Netflix, IFC, and Viceland, which might be the best of them.
Inside W+K's Evolution for the New Economy
December 4th, 2017 by Adweek
W+K has a won some of the key reviews launched this year by big-name tech brands. One example is Lyft, which hired W+K’s New York office as its lead creative agency this spring.
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