| TODAY'S POLL |
 |
|
|
|
Dear Lindsay: Any Publicity Is Not Good Publicity
March 10th, 2010 by Quantas Ginn |
 |
The old saying, "Any publicity is good publicity," doesn’t ring true in today’s world of Twitter, Facebook, and TMZ. Brands, whether corporate or personal, can have their reputation damaged quickly, thanks to poor moves in the marketplace. Lindsay Lohan is the latest to employ this age-old tactic.
In recent months, we have seen brands mar their good name due to chasing “any publicity.” Take, for example, the few advertisers rejected from this year’s Super Bowl and Oscar telecasts. They generated negative publicity for their meager attempts at placing their ad in these high-profile events. News outlets around the world lambasted these stunts as just that, stunts.
Brands lose respect and goodwill when engaging in these inane efforts. It is akin to the boy who cried wolf: After a while nobody listens.
Read More...
Comments >> |
 |
Lindsay Lohan's Lawsuit a Losing Effort
March 10th, 2010 by Jeff Louis |
 |
Earlier this week, I wrote about Jimmy Johnson's alignment of his personal brand with ExtenZe, the "natural male enhancement pill. " I wondered if Jimmy needed the money, as I thought it a risky decision for someone whose personal reputation was of greater value than a brand with which he was to align.
Now comes word Lindsay Lohan is suing E*Trade because they used the words "Lindsay" and "milkaholic" in their recent Super Bowl ad; Lohan believes the ads targeted her.
I have a prediction for Lindsay Lohan on how this story ends: You will lose.
I have often defended Lohan because I believe she has been maligned repeatedly for being a messed up kid/teen/adult who is singled out because she's (in)famous. I actually feel for her at times due to her inability to make a single move.
Read More...
Comments >> |
|
Are You Where the Audience Is?
March 9th, 2010 by Pedro Bonano |
 |
Here in the Duke City, there's a bit of a struggle between the city proper (Albuquerque) and the city's largest suburb (Rio Rancho). Though it's probably an over-simplified statement, the tug-of-war is generally about who will win out as the cultural center: the established city or the fast-growing suburb?
The situation brought to mind an important consideration in terms of branding and selling: Are you where your audience is?
Read More...
Comments >> |
|
Enhancing a Personal Brand
March 8th, 2010 by Jeff Louis |
 |
Early morning television found me watching a terrible vampire series from 10 years ago while I got ready for the day ahead. Coffee wasn't cutting through the morning fog, but a TV commercial featuring Jimmy Johnson woke me up. It seems that Johnson, former NFL coach and current Fox NFL commentator, is the spokesman for ExtenZe, the "natural male enhancement pill."
Read More...
Comments >> |
|
Ward's Reel Keeps It Real
March 5th, 2010 by James Brandt |
 |
Sometimes I think Americans suffer from a lack of imagination. I wonder if we are trapped into closet-thinking or we lack the fortitude to tell our clients bad ads suck. Speaking of coconuts, a good example is an ad called “Balls” from Australian director Darryl Ward. The commercial is a series of static shots with the movement created by the subject.
Read More...
Comments >> |
|
Paris in Brazil: Too Sexy for a Beer Commerical
March 4th, 2010 by Jeff Louis |
 |
The country responsible for the micro-bikini, topless beaches, and the dreaded Brazilian wax has determined Paris Hilton just might be too sexy for a beer commercial. While it seems a bit suspicious that Brazil would complain about Hilton, truth is stranger than fiction.
At least Hilton is not resting on her laurels. In fact, I'm proud the hotel heiress has moved past her reality TV days to do something with more substance. Granted, it's only advertising, but it's a step.
The spotlight shines on Hilton in a 60-second beer commercial by the Devassa brand, one of many beers produced by beverage company Schincariol. The campaign started with on online-and-TV tease, hyping a "mysterious" (Bem Misteriosa) blonde we later find out is Paris.
Read More...
Comments >> |
|
|
|
Advertising Jobs |
Marketing Jobs |
Media Jobs |
Digital Jobs |
Senior Account Executive, Healthcare or Fi...
Adams & Knight
Avon, Connecticut |
Sr Copywriter
Digitas
Philadelphia, Pennsylvania |
Designer
Digitas
Philadelphia, Pennsylvania |
Sr Copywriter US
Digitas
Philadelphia, Pennsylvania |
Assistant Director of Music/Talent
Creative License
Manhattan, New York |
Interactive Strategist Planner/Buyer
re:group
Ann Arbor, Michigan |
The Hunt for Our Next Writer/Producer
Swanson Russell
Lincoln, Nebraska |
Digital Producer
DIGO Brands
New York, New York |
Sr. Graphic Designer
SRAM
Chicago, Illinois |
Senior Interactive Designer
Barefoot Proximity
Cincinnati, Ohio |
Traffic Manager
New Breed Marketing
Winooski, Vermont |
Account Executive, Digital Sales
RollingStone.com
Chicago, Illinois |
Junior Art Director/Designer
TracyLocke
Wilton, Connecticut |
Production Artist
Counterpart
Memphis, Tennessee |
|
|
