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Anheuser-Busch: 'No More Morons'
February 10th, 2012 by Kaitlin T. Gallucci
Typical mass-market beer branding brings to mind visions of the Average Joe, the blue-collar worker, the college dude. Anheuser-Busch InBev's new CMO Paul Chibe calls it the "dumbing down" of the category — and the brand did not play dumb with its newest campaigns.

Heineken Opens Up Concert To Social Networking
February 10th, 2012 by Clifton Simmons
When you go to a concert, you’re initially there for the music. Right? It’s a different story when that cute girl or guy catches your eye. If you’re lucky, you’ll exchange numbers. To kick off this year, Heineken created an event that brought audiences together and encouraged that connection by allowing concertgoers to scan each other.
Old Spice: The Deodorant with Bounce?
February 9th, 2012 by Rosann Fisher
Earlier this week, Old Spice launched phase two of a new campaign for its Red Zone body sprays, which includes two co-branded commercials with Proctor and Gamble sister brands Bounce and Charmin. The ads suggest (okay, shout) that Old Spice body spray is too powerful to stay in its own commercial.
No Ordinary Super Bowl Spot
February 9th, 2012 by Kaitlin T. Gallucci
The 2011 Marketer of the Year has started off the new year with a bang. Coca-Cola flexed its engagement muscles in with its live-streaming Polar Bowl campaign, coinciding with this past weekend's Super Bowl.
Brand I'd Like To Rebrand: LaCroix
February 8th, 2012 by Diane Levine
Do you ever have a product that you know and love and use all the time despite the fact that you can't stand certain things about the brand? For me, it's LaCroix Sparkling Water. Why? Because everything about it — from the pastel palette to the swishy, right-tilted type to the colorful brushstrokes to the soothing beach scene on their website — makes me think of old-school feminine hygiene products. The kind they used to feature in the movies they terrorized us girls with in sixth grade.
Fair and Square: 'Easy' or 'Ridiculous?'
February 8th, 2012 by Kaitlin T. Gallucci
One week after the launch of its new pricing and promotional strategy, consumers are responding to the innovative "reinvention" of J.C. Penney. Understandably, for such a massive overhaul, feelings are mixed.
The Super Bowl’s Best and Worst Ads (Based on What Really Matters)
February 7th, 2012 by Andrew Davis
Last Sunday, 111.3 million people tuned into NBC to watch the Super Bowl. Some brands nailed it. Some floundered. And, others should have never even set foot on the advertising field. In this article, Andrew Davis breaks down the three best commercials, and the three worst, according to the four elements of an effective Super Bowl ad.
Best Practices for Picking the Right Slogan
February 7th, 2012 by Graeme Newell
Catch a few episodes of AMC's hit series Mad Men and you'll see that advertising back in the day had one primary goal — the creation of a catchy slogan. There was a faith that the right slogan could magically uplift even the most humdrum product. The foundation of these slogans were simple puns that relied on the allure of a clever turn of phrase, such as Morton Salt's "When it Rains, It Pours." But just like the fedora, reliance on slogans has fallen from fashion. Take a look at Brandz's list of the most valuable brands and see how many slogans you can name.
A Focus on Beautyrest
February 7th, 2012 by Kaitlin T. Gallucci
Bedding giant Simmons is undergoing a "complete brand transformation," the focus of which will be on its flagship Beautyrest brand. Driven by a "consumer-centric" approach, Simmons is introducing a new logo, tagline, and advertising campaign.
It Isn’t Over Until Tuesday
February 6th, 2012 by Marion Guthrie
The Super Bowl Score isn’t in yet. Yes, we all know the outcome of the New York Giants' battle with the New England Patriots, but the score I’m talking about is the other one; the one that gives us the ranking for the top 10 commercials. This year for the first time involves USA Today’s Ad Meter and the forces of Facebook, and those results won’t be in until Tuesday evening. We all know that Super Bowl commercials are as entertaining as the game itself.
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