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Three Modern Ways to Brand Your Business
November 20th, 2009 by Staff |
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Branding your business used to be about the colors you chose to use on your company brochure and the logo you used on everything from your business card to your letterhead. In these modern times, your branding has to extend to 21st century marketing collateral like all of the amazing resources you (and everyone else) have access to on the Internet.
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Millenials and Boomers Meet in the Dressing Room
November 19th, 2009 by Rachel T. Jacobs |
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This past weekend I did a little shopping, and I took along my favorite shopping buddy -- my mother. We always have a teriffic time, usually grabbing lunch before shopping for two or three hours. We shop well together because we tend to be blunt about the fashions the other tries on, but we always know the the criticism is of the clothes, not each other. She pushes me to try clothes I might be otherwise timid about, and I do the same for her. Thinking about our shopping trip today reminded me of an article from last year in Time magazine. The article hits on situations like this between the Millennial and Boomer generations.
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Heineken Continues Campaign of How NOT to Use Its Products
November 18th, 2009 by Josh Fahey |
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This week Heineken added some new videos and an iPhone app to its "Know the Signs" campaign. Once again, the videos depict drunk people, and they are nothing short of awesome. The Web site, if you haven’t it seen before, is also great. It allows you to literally pick out and choose the people who’ve had one too many out of a streaming video. If you know the signs and choose the right person, you can then see a progressed story of how that person will act through the night.
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When Silence Kills: Chicago's TXT2TIP
November 18th, 2009 by Jeff Louis |
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Chicago is known for its professional sports teams, political shenanigans, architecture, the Chicago Fire, the Willis Tower, pizza and, unfortunately, its crime rate, which often skyrockets to bestow the sad distinction of murder capital of the U.S. upon the city. Like many big cities, Chicago is plagued by gangs, causing high murder statistics for a youthful population. The code of street justice, often depicted in movies and television, is a reality here: Don’t talk to the cops, or you’ll face street justice. Thus, when crimes occur, witnesses simply don’t speak to authorities; they simply disappear into the crowd, leaving the police without motives, leads, or any other means to solve a crime. Silence is safety.
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NBC Goes Greenwashing
November 17th, 2009 by Josh Fahey |
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A few blocks Beyond Madison Avenue you’ll find NBC headquarters in Rockefeller Center. And I’m sure if you walk by this week you see NBC Universal is doing something outside to promote Green Week, a week-long foray into environmentally trite programming. This is the third time they’ve had a Green Week to promote their Green is Universal initiative intended to green up the company and save the world from the brink of disaster. This is the third time you’ll hear the same tips you’ve heard for the past two years.
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Pabst Brewing Co: Crowdsourcing in Action
November 16th, 2009 by Rob Frappier |
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Imagine this scenario. You and your friends head out on the town for a Saturday night. You walk into your favorite spot and sidle up to bar for a drink. As your buddies look over the beer selection, one remarks, "Man, wouldn't it be great if you owned your own beer company?" Your other friends nod in agreement while you smile cooly. You look over to the friend who asked the question and say simply, "You're right. It is great," and then you order a round for everyone in the bar.
Pretty cool, right?
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