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Digital Pivot
Beyond Madison Avenue
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Will MySpace Take Note and Rebrand?
September 2nd, 2010 by Jeff Louis
“You don’t get to 500 million friends without making a few,” notes the website promoting one of the most discussed movies of the fall, “The Social Network." Based on Mark Zuckerberg and the rise of Facebook, the movie debuts in theaters Oct. 1. As Xerox with photocopy, Facebook has become synonymous with social network for many Americans. Just a couple years ago, Facebook made headlines as MySpace’s strongest competitor. Last year, Facebook catapulted to the top spot, and MySpace disappeared from view, becoming an also-ran.

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Corporate Blogging for Search Index Gains
August 30th, 2010 by Abdul Fattah Ismail
2010 undoubtedly has been the year of social media, as Twitter, Facebook, and Google look to expand their applications and compete will all involved. All business sectors are turning to social media for instant distribution of content as opposed to traditional blog applications. The strategy is sound depending on your initiatives and personnel, but corporate blogging still maintains credibility. According to eMarketer, 43 percent of U.S. corporations will be blogging by 2012. The nature of blogging is a healthy method of communication for firms that have a solid consumer-purchasing base with growth potential. A veritable portfolio of services also is a factor for the value of a corporate blog.

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Transmedia: A Marketing Concept to Capitalize On
August 27th, 2010 by Patricia Handschiegel
The world before the Internet was a familiar place with previously established, bulletproof business models and practices created years (sometimes decades) before and operated as the status quo. It didn’t mean it was easy, but a new, disruptive platform in the market (like the Internet) didn't exist to contend with, as everyone experiences today. Most media companies now are being forced to do business over two platforms, their legacy platform and the Internet. For brands and marketers, the challenge proves even greater.

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