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American Express Rebrands in New Campaign
April 9th, 2018 by AdAge
AmEx is moving to modernize its venerable brand with a focus on consumers who balance doing work with living life.

How Men's Wearhouse Bucked the Retail Trend
April 6th, 2018 by Adweek
Despite what some in the industry describe as a brick-and-mortar apocalypse,40-year-old Men’s Wearhouse saw 2017 business growth.
Hershey's Kisses Are Going Greener
April 4th, 2018 by Fast Company
Not a St. Patrick's Day stunt. Hershey's wants to use more sustainable cocoa in the candies.
How Fonts Help Brands Tell Stories
April 3rd, 2018 by New York Times
When ads for “Stranger Things” first appeared in 2016, the glowing, blood-red, unevenly shaded font that spelled out the title told viewers exactly what they could expect.
Ikea's Plan to Go Digital
April 2nd, 2018 by Fast Company
The company is experimenting with new ways to shop–and rewriting its business model in the process.
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