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PepsiCo Confirms 'Lady Doritos' are Just Doritos
February 6th, 2018 by The Drum
In the history of marketing, rarely has a ‘just for women’ product went down a treat with consumers, take the Bic lady pen or the Seat’s lady car for instance.

Three Trends That Ruled This Year's Super Bowl Ads
February 5th, 2018 by Adweek
Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day. Below, we revisit the trends of the game as well as a few bonus points.
Why Some Brands Are Skipping This Year's Big Game
January 31st, 2018 by The Drum
Brands including Honda, KFC, GoDaddy, Wendy’s and Intel - all of which purchased airtime during last year’s game - have said they have no plans to air a spot this year.
5 Things Most Brands Get Wrong on Amazon
January 30th, 2018 by AdAge
Brands understand the power of Amazon and they're committed to winning in its endless aisles, shifting more of their marketing spend to Amazon through either its paid search or its more expensive media options.
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