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Dunkin’ is Dropping the Donuts From Brand Name
August 7th, 2017 by The Drum
Dunkin’ Donuts is testing an abbreviated brand name in select stores as it looks to “reinforce that it’s a beverage-led brand and coffee leader”. According to Nation’s Restaurant News, the Dunkin’ only branding will be trialed in California before rolling out to multiple locations.

New Budgeting App Aims To Be Both ‘Fun’ And Sensible
August 4th, 2017 by Forbes
Four former college students opted out of school and are trying to redefine how millennials understand and engage with their money by launching a budgeting and financial tracking app in New York this August. An idea hatched two years ago has evolved into a 13-employee company based in the Soho Cubico shared workspace. The app, Exeq, is designed to help young people...
How The Wrong Marketing Agency Can Endanger Your Business
August 3rd, 2017 by Forbes
Most companies start out doing their digital marketing using an in-house team, often on a shoestring budget. The business grows, and you hire more people to handle tasks. Eventually, you start to wonder, could my business grow faster...
Tomorrow’s Brands Might Be Impossible to Trademark
August 2nd, 2017 by Fast Company
Anyone who owns an Amazon Echo is familiar with the blue ring. It’s the glowing, abstract face of the Alexa assistant that signifies when it is listening, thinking, and speaking. It’s about as ephemeral as user interface can get. Perhaps it doesn’t seem odd that Amazon attempted to register the ring as a trademark in 2016. After all, trademarks give companies more protections over their brands.
Etsy Artisans Using Facebook Live To Expand Their Audiences, Improve Sales
August 1st, 2017 by Forbes
About eight year ago, Rochester, N.Y. artisan Jeannie Clinton watched a television program on the Travel Channel about where in the U.S. people could mine for gems. One of the sites mentioned was only a couple of hours away from her, so for Mother’s Day that year Clinton and her family headed to Herkimer, N.Y. to try their hand at gem hunting.
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