TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Building Brand Equity
July 10th, 2017 by Forbes
Your brand represents so much more than a logo, and that’s especially true for your users. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends on your brand equity. According to Inc., “when people speak of “brand equity” they mean the public’s valuation of a brand”. Brand equity is more of a...

War on Words: Emoji Search is Spreading
July 7th, 2017 by Digiday
Ever since the poop emoji went viral, brands have experimented with ways to use the expressive icons to connect with consumers. But custom keyboards and hashtags aren’t enough. One way that is becoming more popular is emoji search. Instead of typing keywords into a search bar (boring!), a user can simply insert an emoji to find what they are looking for.
Galaxy Note 8 Forces Samsung Into A Dangerous Choice
July 6th, 2017 by Forbes
If there’s one unique issue that Samsung’s upcoming Galaxy Note 8will have to contend with, it’s the association with an exploding battery. The Galaxy Note 7 was launched to critical acclaim before manufacturing defects on top of poorly handled global recall saw the South Korean company withdraw the product from sale.
Tiffany And Three Common Mistakes Marketers Make With Millennials
July 5th, 2017 by Forbes
An article about the Tiffany and Lady Gaga pairing came across my desk last week from the Luxury Society blog entitled “Tiffany and Lady Gaga: Marriage Made in Heaven or Arrangement of Convenience?” by Jasmine Gupta, a branding consultant at London-based Luxury Branding. I was interested to read it because I recently reported on the Lady Gaga/Tiffany partnership...
Previous | Next
Beneath the Brand on
Advertise on Beneath the Brand

Return to Top