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Genius Makes a Play for Fashion With Its Debut of a Namesake Clothing Line
May 12th, 2017 by Digiday
Genius, the media company known for its website hosting the world’s largest collection of music lyrics — complete with reader and artist-sourced footnotes regarding song meanings and creation — is taking an unexpected turn toward fashion with today’s launch of its 1997 Collection.

How Bloomberg is Tackling Apple TV
May 11th, 2017 by Digiday
Bloomberg Media doesn’t want users to look away from the TV screen when streaming video through its TV app. The publisher has redesigned its Apple TV app with a focus on bringing relevant data to the video feed. For instance, if users are watching the live TV feed and Elon Musk appears on the screen, information about the tech CEO and his businesses will surface there as well. A similar capability is also available within on-demand videos and shows on the Apple TV app.
How Financial-Services Brands Can Put Genius Back Into Their Advertising
May 10th, 2017 by Forbes
We’re talking advertising. And if ever there were a low-interest category in a highly regulated industry, it’s banking, closely followed by investment services. Who even remembers the last financial-services ad they loved? I do. It was E*Trade: “He’s got money coming out the wazoo.” But that was a decade ago. And in that same decade another highly regulated...
Why Cable Companies Are Still Interested In The Cutthroat Wireless Market
May 9th, 2017 by Forbes
Cable and pay TV operators have expressed increasing interest in the wireless market in recent years. For instance, Comcast intends to launch an MVNO service in partnership with Verizon, while picking up some spectrum in the FCC’s recently concluded auction, potentially laying the groundwork for its own network. Comcast’s pay TV rival Dish Network has been amassing...
What Makes A Brand Luxury? Why Shinola Earns the Title
May 8th, 2017 by Forbes
Perhaps there is no more contentious issue in the luxury market today than what makes a brand ‘real’ luxury? The industry establishment frequently claims that this brand or that one simply doesn’t measure up to their in-bred standard, thus negating it as a competitive threat. But all that is changing, as the very definition of ‘luxury’ is undergoing a paradigm shift in the consumer market.
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