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With ‘Forces of Destiny,’ Hasbro Makes Its Biggest Push Yet Towards Female-Skewing Star Wars Toys
April 14th, 2017 by Aaron Whitaker
Though the trend nowadays is to advocate for non-gendering toy categories, there are still some overall generalities that can be made about character-based figures from the major toy companies. If its detail is all sculpted and fires a spring-loaded missile, it’s an action figure aimed at boys. If it has rooted hair and cloth clothes, it’s a doll aimed at girls. (Yes, there are other gender identifications, but no major toy company is marketing directly to them as yet.)

A New Era of Marketing at Acura is Underway
April 13th, 2017 by The Drum
Luxury automaker Acura is out with a new campaign for its 2018 TLX sedan that it says reflects a new era in Acura marketing. That’s because the brand is going back to its roots with messaging about Precision Crafted Performance and an overarching thesis that includes exhilarating experiences, youthful optimism...
Digit Is Testing Its Users’ Loyalty With A New Monthly Fee
April 12th, 2017 by Forbes
Digit, a popular app that automates savings for its users, will soon begin charging a monthly fee in what will amount to a major test of its Millennial fan base. The app, which monitors the activity in your bank account and diverts small amounts into savings...
How Mars Prods Diversity in its Advertising, Agencies
April 11th, 2017 by Digiday
As Pepsi has discovered this week, wading into social causes is a risky business. But with risk comes reward. Mars is one brand who has succeeded in connecting with its audience on diversity issues. Its three lauded 2016 Maltesers campaigns — which featured actors with disabilities — increased sales by 10 percent, its biggest boost in eight years.
April The Giraffe And Toys ‘R’ Us Continue To Ride The Viral Wave
April 10th, 2017 by Forbes
Chances are, you’re familiar with April the Giraffe and her infamous pregnancy. Animal Adventure Park zoo in upstate New York has been live-streaming a video feed of April, promising that viewers would have the opportunity to see the pregnant animal give birth. And as Jen Wieczner of Fortune reports, interest is at...
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