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How This Startup Bet Big On Instagram...And Won
March 13th, 2017 by Forbes
Social media is a dominant force in our culture. Much can be said about social media from a consumer perspective. It shifted entire industries and created new kinds of celebrities. And it changed how we get our news. Yet there are great opportunities for companies to use social as a powerful revenue generator. Digital and social media advertising has skyrocketed in recent years. That’s why 2016 was the first year more money was spent on digital ads than TV ads. But how should companies leverage this dynamic medium?

How Instagram Fueled the Whole30 Diet Craze
March 10th, 2017 by Digiday
When Rachael Genson’s friend first told her about the Whole30 program in January, she quickly shrugged it off. After all, the Austin-based PR manager had been against fad diets her entire life. But barely six months later, she was scrolling through her Instagram feed when she decided to give it a go. “My biggest impetus was their highly engaged Instagram community,” she said. “I realized that it was less a typical diet and more an educational program on how to have a better relationship with food.”
5 Reasons Why You Shouldn't Go Cheap On Your Logo Design
March 9th, 2017 by Forbes
There's a certain magic to telling a story without even saying a word. When you think about it, we're not only talking about catching someone's eye, but having them digest emotion, personality, and passion...all in less than a second.
Nike to Launch Pro Hijab for Muslim Women Athletes
March 8th, 2017 by The Drum
Nike is going where other sports brands have not ventured – apparel for women Muslim athletes. To that end, the company is introducing the Nike Pro Hijab, a performance head covering. USA Today reported that Nike is making the Pro Hijab out of a thin polyester material, available in both dark and neutral colors. It includes miniscule holes for breathability...
3 Lessons From Heineken On How To Run A Purpose-Driven Business
March 7th, 2017 by Forbes
Heineken is on a mission to “Brew a Better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer’s business. Running your company with socially and environmentally responsible principles is more than a feel-good idea, it’s a critical aspect of operating a successful business today. And many of the world’s biggest corporations...
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