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CATEGORY: Campaigns
Have You Heard the Buzz? It’s Electric!
April 12th, 2016 by Briskman Stanfield on Beyond Madison Avenue
Imagine earning $7.5 billion in one day. Plug it in, plug it in! And we are not talking Glade! Remove the “e,” and we ARE talking glad, as in all over the highway. Finally Tesla has launched the new affordable electric Model 3 and shocked everyone. Fourth in the model line, Tesla has not only built another sustainable car that works in today’s world but created one priced for the mass market.

Rewards Can’t Always Be Grande
February 25th, 2016 by Briskman Stanfield on Beyond Madison Avenue
Offer anyone the chance to win the littlest something and they chomp at the bit. Why? Simple; winning is everything. Or is it? Nothing is really free, as the cost of the prize is shrewdly woven into the price of some related purchase. However, leading people to think they have won is…well, wonderful! It makes the customer feel VIP important as it reinforces the brand behind a brilliant ad campaign. Lately that is done through rewards membership programs. In fact, they are popping up daily, from airlines...
Discover Differentiates Its Brand with Freeze It
February 4th, 2016 by Cindy Wendland on Beneath the Brand
Credit card companies make special offers to entice consumers to sign up for their credit cards. Consumers can then use the credit card to make purchases and get cash advances. Consumers have many choices for credit cards and “Discover It” is differentiating their brand with the “Freeze It” option. Credit card transactions are handled by the four major credit card networks...
The Koch Brothers: Catching Up With PR
January 25th, 2016 by Doug Bedell on Flack Me
Maybe the Koch brothers, Charles and David, never viewed themselves as proceeding heedlessly, secretively showering funding on right-wing causes and acquiring an image of shadowy manipulators. But now, Jane Mayer reports in The New Yorker, public relations has gained unaccustomed prominence in the Kochs’ operations. We hate to see PR used this way, belatedly, but better later than never if the Kochs truly intend to play a more benevolent role. Ms. Mayer has produced a fascinating piece on a shadowy duo whose “energy-and-chemical conglomerate Koch Industries…is based in Wichita and has annual revenues of a hundred and fifteen billion dollars.”
Marshmallow Peeps Seek to Unseat Groundhog
January 25th, 2016 by Jessica Cherok on Digital Pivot
You’re about to see a whole lot more of those delicious Peeps in your social media accounts, especially if you also happen to be a Millennial mom. The little marshmallow chicks are trying to break out of their typecasting as an Easter-only treat and claim all of springtime as their own. Just Born Quality Confections, the makers of Peeps...
The Creation of Chic Fast Food: The New McDonald’s
January 14th, 2016 by Corinne MacInnes on Beneath the Brand
As obesity becomes a growing concern in America, the glory of fast-food gluttony is ebbing away. To stay in touch with the changing mentality of their customers, most fast-food franchises have been scrambling to make some changes. Among them is McDonald’s, a brand often considered the sovereign king of fast-food corporations.
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